How To Do Keyword Research For E-Commerce?
Keyword Research Process
Right Keyword selection is a foundation of getting started with SEO. While searching keywords for you. website one should keep in mind:
1: Will searchers find what they are looking for using these keywords? (Right keywords)
2: Will they be happy with what they find? (Relevance)
3: Will this traffic result in financial rewards or other organizational goals? (Profitable)
Understanding the Type of Keywords:
All keywords are not searched with the same intent as all users are not on the same level of buying cycle here are key keyword types for you to understand.
Let's say you are online glasses uk dealer then these all could be query relevant to your business.
Brand Specific: Tom Archer Glasses, Tom Archer Sunglasses, etc.
Location Specific: online glasses in UK
Purchase Related: buy online glasses, buy designer glasses online
Application Specific : Prescription glasses, non prescription glasses
Long Tail keywords: Which are the best Designer prescription glasses retailer in UK?
But if you have a closer look at them you will understand that it's not possible to target all these queries on a single page at your website.
Hence you need to have an elaborative research process for keyword selection. For running this process we will need keyword selection.
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