How to do keyword research?

Keywords may look like a small deal to many people because so many people these days write what they want to write, not what their audience wants to see.

Why are you writing something that people around the world are not searching for?

Write something that people are searching for or will search for in the near future.

A keyword is the first and the most important thing you should see before writing any article or blog post.

Obviously, you want to rank #1 on google.

Then this will be your no. 1 strategy that will lead you to the top of Google.

And the good news is it’s not hard once you get the trick on how to do this.

So let’s get started

In this post you will learn:

• What is Keyword Research?
• Why is Keyword Research important?
• How to do Keyword Research?

What is Keyword Research?

Keywords are the words and phrases that people type into search engines.

Keyword research is finding the best keyword in your niche on which you want to rank your blog post on a search engine.

It is also finding, comparing, and analyzing different keywords for the best results.

For eg: “how to do push-ups?” or “how to cook butter chicken?”

Why is Keyword Research important?

The simple answer for this question is to rank on Google or any other search engine. 

You need to do Keyword Research because you don’t want to write content that is not searched by anyone.

You want traffic on your blog posts (or on your websites).

So many content creators made that mistake which is the reason why 90.63% of pages get no traffic from Google. (According to Ahrefs)

You don’t have to make the same mistake.

How to do Keyword Research?

So to get started there are some steps you need to follow:

Step 1: Know Your Niche

 Before you find out which keyword is best to optimize your page, let your niche.

Choosing the niche is very important because When you have a particular niche you can go deep into it and find or research a deep knowledge about your topic and give that knowledge or share that knowledge with your audience.

You should have that knowledge that is advanced and no one is providing that type of knowledge.

But how you find out your niche.

So to find out your niche you should look into yourself, what you like ok but you have knowledge with.

You should have something that you can share with your audience that they want to know.

Now the best trick or idea to finding out your niche is to choose that niche or topic that you have an interest in.

In this way, you will be able to create good content and provide greater value to your audience.

 My suggestion for you is that you should find a micro-niche.

Micro niche means suppose you are interested in Gaming computers but Gaming computers are a whole lot big area, so for that, you can select your micro-niche as RAM/ROM, Keyboard/Mouse, CPU, Graphics cards, etc.

In this way, it is easy to target your audience and it helps to increase traffic in the beginning.

The best part is you can go wider anytime later.

So once you have done with the niche you should start going for the next that is finding out or making a list of relevant topics.

Step 2: Make a list of relevant topics 

 So let's suppose you found out your niche, now what?

Now you have to make a list of some relevant topics.

For example, suppose your niche is Gaming Computers, so your topics can be:

Gaming computer under $599

Gaming Computers with the whole setup

Gaming Setup for beginners

Cheapest Gaming setups

And etc.

Make a list of good topics in which you have more interest.

Choose only those topics which are relevant to your niche, because in that way it gives the signal to the audience that you are best in gaming computers and it helps in algorithms also.

Step 3: Create keywords related to those topics

Now that you have selected your relevant topics, the next step is to create keywords.

What benefitted me in my initial days was this strategy:

I choose long-tail keywords, with high or moderate traffic and very little competition.

These days ranking on #1 is so very difficult compared to previous days.

Long Tail Keywords are easy to rank and they target more than one keyword at a time.

For example :

Top 10 Best Gaming Laptops under $1000

In the keyword above we are targeting keywords like best gaming laptops, top 10 best gaming laptops or best gaming laptops under $1000, and Top 10 Best Gaming Laptops under $1000 as a whole.

I follow this strategy to rank almost all my articles and blogs

Not only me I have seen so many bloggers who use this technique too.

Step 4: Use of good keyword search tool 

Now for all of you must be thinking about how to do that, How to find the best keyword for my blog post.

There are so many keyword research tools that you can use to find out your best keyword.

But most of the good keyword research tools are paid.

But today I will tell you about two tools: one is paid and one is free.

The first one which is free is Ubersuggest is a tool that you can use for free to find your perfect keyword.

You Just have to sign up and use this for free,

But let me tell you this tool is now totally free. Only some of your attempts are free in the day.

So you should wisely research this tool.

There is a paid version also of this tool you can see the prices here.

The second tool which is paid is SemRush

This is a great tool for not only keyword research but for the overall performance of your website.

Sooner or later when you will grow in your blogging game you have to take paid tools. These tools multiply your growth.

I personally use this tool now and it does all the heavy lifting for me or for my website.

You can check out that here for more details(Semrush Link).

Step 5: Find out about your competition

The next step is so important, and also.

Finding out about your competition, what they are doing, what’s working for them may work for you also.

You can analyze your competitors in SemRush Tool.

You can see on which keywords they are ranking, and how far they have come from you, How much you have traveled to get to them.

Analyze them, make a healthy competition, collaborate with them.

Find out their strategies and word upon them too at the same time do your own homework also.

What I considered most important in the online marketing game is the strategy. Your strategy can lead you to the top and no strategy with planning and good content will lead you to success.

Step 6: Start creating your content 

So now this is the last step now you have done creating keywords for your blog post.

Start creating content, which is better than all your competitors and the website above you.

Give all to the audience you know, Do On-page SEO and Off-page Seo and see the results for yourself.

Experiment with as many things as possible that will give you experience and lead you to success and always remember it is not a sprint it is a marathon it takes time.

Start working from today and see the magic compounding in the coming years. 

Be Consistent, Persistent, and patient at the same time.