How Do I Use Google Ads Reach Planner To Plan For Display Campaigns?

Google Ads Reach Planner is a powerful tool that helps you plan and optimize your display campaigns. Here are the steps you can take to use Reach Planner to plan for display campaigns:

Step 1: Access Reach Planner

To access Reach Planner, log in to your Google Ads account and click on the “Tools & Settings” menu. Then, click on “Reach Planner” under the “Planning” section.

Step 2: Choose your campaign parameters

Once you’re in Reach Planner, choose the campaign parameters you want to work with, such as the target location, language, devices, and bidding strategy.

Step 3: Set your audience and budget

Next, define your target audience by selecting demographic and interest targeting options. You can also set your campaign budget and ad format preferences.

Step 4: Review your estimated reach and frequency

Reach Planner will provide you with estimated reach and frequency metrics for your campaign. You can review these metrics to see how many people your campaign will reach and how often they will see your ads.

Step 5: Optimize your campaign

If you’re not satisfied with the estimated reach and frequency of your campaign, you can optimize it by adjusting your targeting options, budget, or ad formats.

Step 6: Download your plan

Once you’re happy with your campaign plan, you can download it as a CSV file or save it to your Google Ads account.

Using Reach Planner can help you plan and optimize your display campaigns more effectively by giving you a better understanding of your potential reach and frequency. By following these steps, you can use Reach Planner to create a successful display campaign.

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