How do I use Google Ads Reach Planner to estimate reach and frequency?

To use Google Ads Reach Planner to estimate reach and frequency for your ad campaigns, follow these steps:

1. Log in to your Google Ads account and click on the "Tools & Settings" icon in the top right corner of the screen.
2. Select "Reach Planner" from the dropdown menu.
3. Enter your campaign details, including your campaign type, targeting options, and budget.
4. Review the estimated reach and frequency metrics provided by Reach Planner, which will show you how many people your ad campaign is likely to reach and how often they are likely to see your ads.
5. Experiment with different targeting options and budgets to see how they impact your estimated reach and frequency metrics.
6. Use the insights provided by Reach Planner to optimize your ad campaigns, adjust your targeting options, and refine your ad creative to achieve better results.

It's important to remember that the estimates provided by Reach Planner are only estimates, and actual performance may vary based on a number of factors, such as competition, ad creative, and targeting changes over time. However, Reach Planner can provide valuable insights into the potential reach and performance of your ad campaigns, and can help you to make informed decisions about your advertising investment.

In addition to estimating reach and frequency, Reach Planner can also provide insights into other performance metrics, such as cost per impression (CPM), cost per click (CPC), and total cost. By experimenting with different targeting options and budgets, you can use Reach Planner to optimize your campaigns for the best possible results.

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