How do I set up Google Discovery Ad

With Google Discovery Ads, you can deliver highly visual and personalized ad experiences to people who are ready to engage and discover your brand.?

With Discovery ads, our mobile home page look has changed altogether for good, and it is so designed to help users discover products well before they could start researching them.

How do you get success with Google Discovery Ads?

The main part is all about serving the right message, to the right person, at the right time.

Google Discovery ads allow us to leverage artificial intelligence so that we can always stay one step ahead of our customers. Google has announced several designed updates to reach customers not just when they’re searching for something, but also whenever they are onto trying something new.

Google Discovery campaigns are based on one basic idea: Your audience is changing how they interact with the internet.

If you’re looking to expand outside of search and shopping, Discovery Ads are a good route to start.

How do I set up Google Discovery Ads?

Discovery campaigns are really easy to set up.

1. Sign in to your Google Ads account .

2.On the page menu on the left, click Campaigns.

3.Click the plus button then select New campaign.

4.Select a marketing objective of either Sales, Leads, Website Traffic, or “Create a Campaign without a Goal’s Guidance”

5.Select “Discovery” as campaign type.

6.On the next page, you will have many options to select your geographic targeting, budget, and bidding.

7.Target CPA, this strategy will work to produce as many conversions as possible at or below the target CPA you’ve set. I recommend using this strategy if you have a CPA goal or if you want to run an evergreen Discovery campaign.

8. On this screen, you also have the option to set a campaign-level conversion action. I like to use conversion actions set for Discovery campaigns which encompass a variety of actions because Discovery ads won’t always result in direct sales or lead to a cold audience.

If you are using Discovery campaigns for remarketing, then you may want to select a more valuable conversion action to target.

9. You have the option to create an ad schedule. But there is no option to add any additional content exclusion.

10. You can only target through audiences and demographics within Discovery campaigns.

11. Next the system will automatically opt you into Optimized Targeting.

Google indicates that optimized targeting can help you reach new and relevant audiences that are likely to convert.

This may be beneficial in situations where you are going after a cold audience and giving Google more control with targeting.

Or leave the entire targeting section upon Google to do all the targeting for you.

Once this process has been completed, a nifty little check mark box will appear.

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12. The last step is creating your ads.

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Discovery campaigns have two different formats, Carousel Ads and Discovery Ads.

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• ?????A Discovery Ad is very similar to a Display Ad. You can put images, logos, up to 5 headlines, and 5 description lines, along with your company name and a call to action text.

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• ???????A Discovery Carousel Ad is quite a bit different. In carousel ads, the user can scroll through various products and services, created via cards.

If you have multiple products, carousel ads can work very well.

Your most significant opportunity with this ad format will be your ability to optimize ad copy and experiment with the Discovery Ads versus the Discovery Carousel Ads.

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However, it is important to note that there are still cold audiences across discovery campaigns who don’t directly act out with your brand. They still are an important part to consider.

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Once you’ve had a chance to gain some historical conversion data, you have the opportunity to set a target CPA. Set this target CPA around what Google recommends.

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Lastly, you can always make a new Discovery campaign with a different target audience in mind. I would like to add audience information from top-performing and engaged audiences from the Analytics. Sometimes, you may see audiences that wouldn’t naturally seem to have interest in your brand actually works very effectively.

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There’s a lot you can learn from these campaigns, so create one for yourself, and don’t forget to optimize it.

If you need more help, our team is ready to create, manage, and utilize your Discovery campaigns today.