How do I know if my offer is enough to build a viable business?

Most people have a hard time when they first make the jump into business to commit to just a single starting point.

Perhaps you are unsure which idea or offer is going to work best, or falling down the route of wanting to accommodate your potential clients through multiple types of products to meet their needs.

The truth is, that both of these drivers often stem from a lack of certainty on what exactly you are selling-?especially during that fragile period of getting a business off the ground - knowing that your bills, family and personal livelihood will depend on its success.

There are 3 things you want to focus on when unpacking your offer to put out there to ensure it's got the proper foundations to fly in the market

(it's also what we guide clients through in our Ignite Your Offer?? programme)

1. Identifying the right starting point is what will save you years of jumping around down the line

In the classic success manual, Napoleon Hill talks about the importance of specialisation over generalised knowledge. Specifically the organising and directing of that specialised knowledge into something specific of an outcome.

One of the biggest fears of solopreneurs that make the leap is the fear of placing their bets on an idea that won’t work - and therefore hedge their bets by having multiple ideas going at the same time.

"I wasn’t unsuccessful… but definitely I knew I wasn’t reaching my potential.

Today the thought landed for me that "I could build a real business here!”?

Committing to focus on a single offer as a starting point however, is what is going to be your fastest path to validate whether something truly has the potential to work out in the real world. Not just to sell a couple times, but become the base foundation for your business to grow from.

If you had absolute certainty that an offer will take off in the market, why wouldn’t you back your 250% behind it?

The right starting point is one that has alignment in 3 areas:?

-> Alignment with your personal long term vision (more on this in another article)

-> Alignment with values of who you are truly passionate about helping

-> Alignment with sufficient need in the market. You want to make sure as quick as possible that there is sufficient interest to explore and dig deeper.?Entirely untested ideas where you have no personal history, or others solving this problem right now or seeking solutions, or indicators of interest DOES NOT mean that there isn’t a market. It just may not be the best starting point to build your business on as it’s a longer path to validate.

2. Road Test it thoroughly, before getting distracted and jumping to something else.

Before jumping to the conclusion that an offer is not sufficiently viable on its own, challenge yourself with the question - have you proved that it ISN’T viable as a stand-alone?

Every new element brings complexity in those early stages to your business model, and dillutes both headspace and focus that you pour into a single thing

Distraction is a choice.

As is the focus and commitment to get something right. Wherever you are in the business journey, own it.?

Challenge yourself whether you need to press pause on the other ideas you have running in parallel to bring back focus on a single offer first.

3. Be impatient to prove outcomes of the validation, not impatient in completing your full vision.

There’s a reason why elite athletes never skip the warm-up and stretches, even though they could easily out-run, out-climb, out-whatever any of us even in their sleep. It is about being intentional in understanding the purpose of each step.

There can never be enough merit in the discipline of learning to recognise the importance of building out your business foundation for long term success.

Your full vision is the long game. It is there as an end goal to keep you going.

Right now, BE WHERE YOU ARE and get it successful before moving onto the next piece.

Being impatient to prove outcomes of the validation means a singular focus on building up one offering at a time. Which is a fast-track to either failure (so you can quickly switch) or success.

Most people are approaching the process of creating and launching their offers in the wrong way...?resulting in months or even years of painful trial and error, only ending up back at the drawing board.

If you're wanting to get to a great offer that flies off shelves… check out my free guide “4 Brutally Honest Reason Your Offer Still Isn’t Flying Off The Shelves… and how to fix it FAST.”

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ps. if the need is more urgent, get in touch for a free strategy call, so we can break it down together today.