How do I grow on LinkedIn?

Optimize Your Profile (Top 5)

1. Headline: Tell people Who you help & How you help while leveraging your top SEO keywords for driving inbound traffic.
2. Quality Photo & Banner: Ensure your photo is approachable and your banner communicates your brand or services to sell your brand & let visitors know what you do easily.
3. Business Contact Info: If you treat LinkedIn like your business card and leverage it for growing your business then you should make your Contact Info look like your business card with business contact info & web links (3 links available for business web page, other Social media pages, document resources, calendar links and more).
4. About Section: Write a compelling story about who you are, what you do, and how you help others including your history to get there and add SEO keywords & a call to action.
5. Featured Section: Showcase your best work, testimonials, or a free resource you offer.

Create High-Value Content

1. Share Expertise: Post insights, tips, and actionable advice. Videos and documents (carousel posts) perform particularly well.
2. Consistency: Post at least 3–5 times weekly, with a mix of text, images, and video.
3. Engage Your Audience: End your posts with questions or calls to action to encourage comments and shares.
4. Tag People & Companies: When sharing stories @ mention the company & people involved for more reach (disclaimer: if you don't get a response from these people it can hurt reach)
5. Ride Trends: Participate in trending discussions or add your expertise to viral topics.

Engage Strategically

1. Engage with Others' Content: Comment meaningfully on posts by influencers or connections in your industry.
2. Respond to Comments: Keep conversations alive by replying to every comment on your posts.
3. Personalize Connection Requests: Include a message highlighting mutual interests or how you can add value.
4. Join Groups: Participate actively in niche LinkedIn Groups to gain visibility.

Leverage Your Network

1. Ask for Support: Request your network to like, comment, or share your posts.
2. Collaborate with Influencers: Tag or collaborate with professionals who have a strong following.
3. Follow and Engage: Follow potential followers or industry leaders to get noticed.
4. Cross-Promote: Share your LinkedIn content on other platforms (email newsletters, other social media).

Utilize LinkedIn Features

1. LinkedIn Articles: Write in-depth articles to establish authority.
2. Newsletters: Start a newsletter to regularly share valuable content.
3. Events and Lives: Host LinkedIn Live sessions or webinars to attract followers.

Run Campaigns

1. Giveaways: Offer free resources (like an e-book or template) in exchange for following or engaging.
2. Get In Your DM's: Just like email campaigns you should do outreach to you Level 1 connections to invite them to events & meetings. The success rate is significantly more than email & when combined with LinkedIn Navigator filters you can target hyper focused contacts.

Focus on Networking

• Attend industry events and connect with participants.
• Send a follow-up message to anyone you meet offline, asking them to follow or engage with your content.
• Leverage LinkedIn mobile for connections by; Open mobile app ? Touch the Search bar ? Look at the right side of the Search box and touch the QR code ? Show it to people to connect with you. 100% better than exchanging business cards (I haven't carried one in 10 years)