How do I get sitelinks to appear in my site’s search results?

Can I change the sitelinks?

You have very little control over how these appear. According to Google itself, “We only show sitelinks for results when we think they’ll be useful to the user.” So there’s an algorithm that decides which ones appear, and even whether they appear at all. I guess I should be lucky I have the ones I have.

All is not necessarily hopeless though, there are a few things you can do to improve the way your sitelinks appear…

You can ‘demote’ sitelinks

I don’t exactly know why you would particularly want to do this unless your contact page happens to feature a list of known serial killers and for some reason, you can’t go in and edit the page.

According to Google, this is how you demote a sitelink:

• On the Search Console Home page, click the site you want.
• Under Search Appearance, click Sitelinks.
• In the ‘for this search result box’ complete the URL for which you don’t want a specific sitelink URL to appear.
• In the ‘demote this sitelink URL box, complete the URL of the sitelink you want to demote.
• That’s it. Go and have a chocolate biscuit.

Google doesn’t guarantee that demoted URLs will never appear as a sitelink, but it will ‘get the hint’.

OR Build an XML sitemap and submit it to Google

An XML sitemap is a document hosted on your website’s server that lists every page on your website. It makes it easier for search engines to crawl and index your site’s content.

If you have a WordPress site, you don’t need to anything though as a Sitemap is automatically generated and regularly submitted to search engines for you. If you need to make your own, here are some formats and guidelines that will help you.

Again, there’s no guarantee that sitelinks will appear after you do this, but it will certainly help.

There are a few other things you can do too, although bear in mind (again) that the following are no guarantee of sitelinks, but they will hopefully ensure search engines can crawl your site quicker and more accurately.

• When using internal links, use anchor text and alt text that’s informative, concise and avoids repetition.
• Make sure that your site has a clear and logical hierarchy.
• Include only your most important categories in the main menu.
• Use relevant and descriptive meta descriptions.
• Avoid duplicate content.
• Stay away from rubbishy thin content.
• Try and improve your site’s speed and page load times.

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