How do I get noticed on Tik Tok in 2025?

While Social Media Platforms such as Facebook and Instagram maintained steady growth, TikTok's trajectory has been explosive. As of early 2024, TikTok's global presence has reached approximately 1.5 billion monthly active users.

With TikTok Shop, TikTok has transformed from just another trendy social app into a full-fledged commerce powerhouse, offering entrepreneurs more than just views – it offers instant sales. Malaysian businesses are witnessing unprecedented growth through the platform's push for localized content #sapotlokal.

Here's a summary of our stats in Malaysia:

• Active users: 19.8 million (up from 16.2M in 2023)
• Daily average time spent: 95 minutes
• Primary age group: 18-34 years (62.3% of users)

Some more boring statistics:

• 67% of Malaysian TikTok users have purchased something through the platform
• The average user sees 100+ pieces of content daily
• Shopping features engagement up 198% year-over-year
• Small business accounts grew by 145% in the past year

Most business owners hope TikTok will be another Instagram platform, creating interesting videos and influencer scriptwriting. Do this - and you'll not only fail to get your Ideal Customer Profile viewing your content, but you'll also waste your budget on influencer marketing, content creation, and advertisements that only succeed in increasing your vanity metrics.

The Secret to Optimizing Your TikTok Content Creation

Be on the platform more. Jump on trends within 24-48 hours. Use trending music. Keep it simple and sweet. Life hacks with local twists.

Include personal branding. Make it funny. Make it shocking. Make it shareable.

Shareable Content Characteristics:

• Start with negative hooks
• End with plot twists
• Optimize the first 3 seconds to draw them in
• Keep videos under 15 seconds (or a minute, if script is included)
• Include subtle humour or relatable moments

TikTok Ads Optimization

• In-Feed Ads: Best for product demonstrations
• Spark Ads: Best ROAS for the Malaysian market

Keep it IN the TikTok Platform only! Similar to Audience Network in META, the metrics will look good, but the results will be poor. Keep your placements narrow.

• Use UGC-style ads (less polished = more authentic)
• Show products in actual use
• Don't too hard sell, unless you have very entertaining/shocking hooks
• Be clear about your product, what you're selling, and the benefits
• Add promotions for TikTok Live sessions to increase engagement, and boost the Live as well.

Ideal Metrics (ROAS/CPC/CPM/CPR) - This really depends on your industry and location, search Google for industry benchmarks to compare.

Additional Tips:

• Engage with comments within 2 hours
• No copyright violations (reposting videos from KOLs, and logos added will result in shadow bans)
• Regular live streams
• Localization

TikTok Live Best Practices:

• Schedule: Peak at 9 PM-11 PM weekdays
• Duration: Minimum 30 minutes
• Include promotions to get people to ask questions & engage! (also best to get a fellow kolik to ask fake questions/doubts that people might have hehe)

Whether you're selling F&B, Fashion/Beauty, local services or handling corporate accounts, the algorithm rewards the bold, the consistent, and yes, occasionally the slightly weird. In 2025, the question isn't whether your business should be on TikTok anymore – it's whether you can afford not to be.

DM me for more tips—let’s connect! ???