How do I generate leads for my business?

A product can be offered at a low price, can be made available to most people, but will it work to increase sales of it?

What makes your product stand apart in the current era of umpteen start-ups?

Generating more leads will help the product's success.

In simple words:

If you generate more leads, but have an average product – you still win. Because leads means more revenue and more profit.

Let's look at a few innovative ways to generate more leads for your business right now.

• Optimize your web pages for conversions

All your online lead generation efforts must start with your website. It's no good generating traffic to your site – be it from Google, social media, or word-of-mouth – if those visitors then decide to leave without taking action.

Your website needs to be optimized to persuade individuals to do something – whatever that action may be. When it comes to lead generation, typically, you are trying to capture a prospect's contact information, such as their name, email address, phone number, and other qualifying attributes that will aid your selling process.

• Run a giveaway or contest

A giveaway or contest can generate a ton of email and social leads in a short period. It works like this – brands offer a prize in exchange for participants to refer friends, share content, and like your social media profiles.?

You can get creative with the prize/reward types and the actions needed to collect points (sharing, tagging, referring, etc.).

• Directly engage with leads

Directly engage with leads. On the other hand, direct engagement makes use of live chat, forums, and help centers – where customer service representatives are always present to make sure every query is handled correctly.

More engaged customers result in better word-of-mouth and more leads.

• Invest in new technology

New technology sets the trend in the market. For example, smartphones are trending all over the world. Subsequently, most people access their mail or browse websites through smartphones or tablets; this shows that you should invest in making your marketing efforts compatible with these devices, allowing you to reach the maximum amount of customers.

In a nutshell, you should keep an eye on emerging technology and channels through which you can get more leads for your business.

• Deploy outbound & inbound marketing

According to the stats, outbound marketing is still more effective than inbound marketing. But, it doesn't mean that you forget about inbound marketing. Look to deploy both approaches in a balanced manner as this will help generate leads and eventually your business.

From an inbound perspective, personalize your email communication and get active?in online communities by regularly sharing informative content and solving common customer problems. This will?help you establish healthy relationships with your customers and build more leads.

• Engage on Social Media

LinkedIn, Facebook, Twitter, Instagram, and Quora are not just social media sites. Using different tools, you can analyze aspects such as; information about followers, at what time your followers tweet/post, etc., to reach the audience associated with your niche.

If possible, include images with your Tweets/Posts. They have a way of making things more exciting and engaging to your customers.

Plus, use hashtags, so your content is easier to find. The more often you are found, the more leads you will get.

It is important for a business to generate leads. Without leads, most businesses will lack the sales and customer base needed to grow. Companies can’t rely on their intuition; they need developed strategies for the types of customers they are trying to attract.

Wish you more leads and a rapidly scaling business.

Happy New Year, 2022.