How do I fix my Reels engagement?
Are you trying to keep up with video content on social media? If you want to understand Instagram Reels more comprehensively, keep reading! We are giving you the complete rundown on Reels. Reels are Instagram's version of TikTok videos. According to Instagram, you can create multi-clip videos up to 60 seconds and bring your ideas to life with easy-to-use text, AR filters, and audio tools with Reels.
What's the difference between Share to Feed vs Don't Share to Feed?
On Instagram, you will have the option of Sharing to Feed. You can toggle this option on or off; on if you want to Share to Feed and off if you choose not to Share to Feed. Sharing to your Feed will make the Reel appear on your profile grid and under the Reels tab. On the contrary, when choosing not to share to your Feed, your Reel will only appear under the Reels tab on your account.
Will your Reels and TikToks perform the same?
We've noticed that a video will either perform better on one platform rather than both. It might flop on TikTok but perform surprisingly well over on Instagram or vice versa. That is why we always recommend repurposing your content and posting it on all platforms either way. You will never know where your video might perform better until you have it posted.
How to stay on top of trends while batch creating content?
If you're on social media, then you've probably heard about batch creating content in order to stay consistent. However, with trends coming and going so incredibly fast, we suggest only batch creating your video content a week or so in advance. Doing so will allow you to create relevant content so you can stay ahead of the curve.
Another great piece of advice we have is to have B-roll footage. B-roll footage is just secondary, or supplemental, video footage that you can use at any time.
Increasing Engagement for Reels
If you are experiencing lower than usual engagement in your Reels, switch up your strategy. Mix up the hashtags you are using or consider sharing your Reel to your Feed if you normally don’t.
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The first thing people see in your Reel is either the first 3 seconds of your video, so make sure it is captiviting from the very beginning. Or, ensure that your cover image is attention grabbing so people will more likely to click on it when scrolling through your profile.
Adding a trending audio with not too many videos will help increase your engagement as well as sharing your Reel to your Story.
Consider making your Reel as interesting as possible and keeping it short and to the point.
Reel Ideas
Reel Reminders
A general rule of thumb is that most, if not all, tips that apply to TikTok also applies to Instagram Reels.