How Do I Find and Work with Influencers on TikTok? ??

Here is your guide to the TikTok Creator Marketplace (P.S It's FREE of cost) ??

*Video Tutorials Included*

TikTok is the hot ticket in town. Much like Instagram 2014 days, this wave of crazy organic performance will one day end. You CANNOT miss this moment. Not every post is viral like one suspects but the uncapped potential of organic virality & sales through creator posts are 10x other platforms right now. And the best place to find and work with TikTok influencers efficiently is through, you guessed it, TCM.

So what is it? TCM is essentially TikTok’s owned version of an influencer marketing platform, facilitating connections between content creators and brands. This marketplace is a game-changer to say the least. Why you need to take advantage of TikTok Creator Marketplace:

? Reliable data

? Direct communication

? Extremely easy to use

Content creators interested in partnerships or sponsored posts can sign-up which reveals their stats and analytics. A profile gives brands access to more info like demographics, follower geography, follower age range, video performance and more. Creators and brands can connect, discuss campaign details, negotiate rates and ultimately partner directly with each other for sponsored or gifted posts.

And like I said, TikTok doesn’t charge advertisers to use this platform. I repeat, this is FREE to use! After you're let into the TCM ecosystem as a brand/agency, your first step will be to search for creators. Acting as if I was Gymshark looking for influencers, I show you here:

Use the search bar to look up specific content creators or type in keywords matching your campaign description. The system will generate a list of creators that would be a great match for the campaign. Further, the platform allows users to search for creators based on specific campaign needs. i.e, from a specific country or in a specific industry. You can peruse a list of creators that match different search filters and then assess their content creation ability + analytics.

As you scope out different creators, you can start compiling 'shortlists' of influencers that you want to work with. As you get these going, it's now at the point to "Create Campaign", which you can funnel everyone on a shortlist into the campaign.

This campaign notifies each individual creator, and you can begin negotiations directly on TCM (or even better, toggle "Free Product" to avoid this). You are limited to 1-20 influencers per campaign, which is more than enough for most brands. Here's how to manage a campaign + get reporting on how it went.

Under Campaign Management, you'll be able to see who has opted-in and at what stage they are at in terms of their deliverables. If you'd like to communicate with them via Email, you do have that option to double down on creating great synergy with the influencer. In addition to TCM tracking the content that is sponsored under Campaign Management, sometimes TCM will not track all the content that you know was part of the campaign. This is especially true if you are following our philosophy of seeding your product 'no strings attached' and the creators post for free. More than that here:

To track the content efficiently and make sure you don't miss anything, we'd recommend MightyScout. It tracks, analyzes, and reports on organic influencer content via Instagram and TikTok. Use the below link for 20% off.

What are you waiting for? I'm saving you from burning innocent $$$ on fancy tools. Apply and starting using TCM for your influencer campaigns. If you want other tips like this weekly in your inbox, our intern Kendrick writes these weekly emails, and they’re great. You’ll love them. Sign up here.