How do I Cross Sell?

Often the easiest way to grow your business is to pivot existing customers towards your other products or services. Your current customers already know and trust you. And they obviously have the funds to do business with you. The question becomes, "What's an easy effective way to cross-sell your other products or services?" While there are several approaches I share in my seminars, one of the simplest involves doing a disservice. You might for example, explain to a customer, "Knowing your situation and your overall objective to (fill in blank with customer's goal), I'd be doing you a disservice if I didn't at least make you aware that we have another (division/product/ service) that does that." The phrase, I'd be doing you a disservice if I didn't at least... positions the conversation less as pushing or pestering; and more as an effort to assist.