“How do I create a unified message about the extraordinarily wide spectrum of things I do well?”

Question from a subscriber: “How do I create a unified message about the extraordinarily wide spectrum of things I do well?”

I can not state it any more clearly than this:

If you communicate more than three points, it comes off as a mish mosh, and there is no point to saying anything at all.

Take this action TODAY:

• Pick not the things you do well, but the thing you are best at as a financial advisor.
• Remember that the quality of being the best is, by definition, singular. There’s no “two of something” when naming the best.
• ?What is the thing you would die by your ability to do well? For real. Know it.
• Then craft a one line sentence expressing the skill you would die by. “High net worth individuals hire me for various reasons, but the thing I’m best at as a financial advisor is helping my clients structure a financial plan after an unexpected transition such as divorce.”

Sara's Upshot

People remember the best and they forget everyone else.

Be the best, and clearly express how this can help the world in one sentence.

Yeah?

Yaaaaah.

BOOM - there you go, today's marketing tip for ya!

-Sara G

If you are finding this newsletter valuable, please feel free to support its production by making a?$20 contribution?via this?PayPal?link?or via?Zelle to?[email protected].

More blogs I wrote for you about elevator pitches:

9 pitch examples

More pitch examples

One sentence elevator pitch

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• I am an outsourced CMO for companies who need regular, full service marketing - blogging, social media posts, newsletters, etc.
• I am an hourly consultant for those who just need one-time or recurring guidance
• People hire me as a ghostwriter to write content for a project fee
• I have a?social media training program
• I have a book about?what to say on LinkedIn?messenger
• I have a book about how to create a simple marketing plan

?

Just letting ya know, in case you need me at some point.

-Sara G