How Do I Bag My First Freelancing Client? ??

Why do most new freelancers struggle to land their first client? It’s all because they underestimate the importance of preparation and strategy!

A vast majority of freelancers focus solely on their hard skills only - while that’s great (and of course necessary) - they end up neglecting to market themselves and build a rapport with their potential clients.?

And because they don’t have a clear strategy, they end up frustrated and miss potential opportunities. ??

…Which is why we wrote this article to help you close your first freelancing client!?

Today, we’re going to walk you through:

• Building a Strong Portfolio
• Networking Online and Offline
• Leveraging Social Media
• Perfecting Your Pitch
• Offering Free Value

Let's dive in. ??

Building a Strong Portfolio

As a freelancer, your portfolio is your work identity; so you need to make it count!

A strong portfolio is your ticket to capturing the attention of potential clients. It showcases your skills, experiences, and what you can offer – like a visual CV that showcases your work.?

Your aim should be to create customized portfolios for different projects, that way your potential client can easily vet your past projects and qualify you for the role you’re applying for. ??

?A common mistake most freelancers (and even experienced freelancers make) is they don’t update their portfolio regularly – they create one standard set of samples and off they go!

While yes, you don’t need 100s of samples to land a client, it’s best you keep updating your portfolio to include your best and latest projects. It shows you’re versatility and prospects can see your efforts in real time too!

The takeaway here is that a targeted and constantly updated portfolio is essential for making a strong first impression on potential clients.

Next up: Networking

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Good luck in your freelance journey! ??

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