How Do High-Converting Websites Work?

First of all... High-converting websites have a high chance of converting your visitor to your actual customer, unlike regular websites.

What determines a high-converting website?

There are a few factors that determine if a website is high-converting:

• Clear and compelling messaging
• Visually appealing looks
• User-friendly and responsive design
• Effective call-to-actions
• Optimized loading speed
• Website sections order

If some of these factors aren't applied to your website, it may affect your visitor and make him leave the website.

For example: A visitor just entered your website but it loads slowly and it doesn't have visually appealing looks. With each passing second, their patience wears thinner. They expected a seamless browsing experience, but instead, the visitor was met with a not user-friendly design, which made the visitor leave the website.

What is the math behind the high-converting websites?

It may vary from industry you're in. For example, let's take the roofing and construction industry.

When it comes to calculating the conversion rate, there are 2 crucial factors:

• Number of Conversions
• Number of Visitors

You can calculate it by using this formula:

Conversion?Rate = Number?of?Conversions/Number?of?Visitors×100%

After that, check how good is that rate:

• 0%-2% - Low
• 2%-5% - Average
• +6% - High

How can I improve the conversion rate on my website?

If you want to do it yourself, endeavor to improve the factors on your website listed at the top of the article. For example: if your website is overwhelmed with text that provides low value, make sure to decrease its quantity (to make it easier to read) and to provide more value (which means, for low amounts of text visitors can learn a lot).

If you don't have enough time or don't know how, find an expert in this area who will maintain everything for you.

Feel free to reach out to me for any additional help on how you can improve your website conversion rate.