How do Gen Z and Millennials invest?

How do Gen Z and Millennials invest?

How do Gen Z and Millennials invest? Do they really go all in on risk and meme stocks? Learn more in the following articles.


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Businesswire | Apex: Apex Fintech Solutions’ Data Reveals Gen Z’s Increasing Shift from Growth to Value Investing in First Quarter 2022

"Over the next 25 years, nearly $70 trillion of wealth is expected to transfer from Baby Boomers to younger generations, including Millennials and Gen Z. Such a massive shift in market power is fueling major implications for how, when and why financial services are consumed today and in the future." Apex Fintech Solutions has released its Q1 2022 Apex Next Investor Outlook, which illuminates the top 100 stocks held by investors on the Apex platform, with a particular focus on emerging Generation Z. The report analysed more than 1.3 million Gen Z accounts, in addition to more than 6.7 million accounts held by Millennials, Gen X and Baby Boomers.

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Overall, "volatile market conditions in a rising interest rates environment coupled with the devastating war in Ukraine likely caused retail investors to shift their focus away from high growth and meme stocks to dividend paying companies and energy shares in the first quarter". Younger investors shifted their focus to dividend stocks of stable, income-generating companies as they sought safety in a turbulent market environment, while growth companies slipped in the first quarter as investors worried about their performance in a rising interest rate environment. "Moreover, younger investors with crypto-enabled trading accounts tended to diversify their portfolios with the inclusion of mainstream stocks and smaller, unique industry bets, including AMC, Disney and Genworth Financial." Among the top 10 stocks for Gen Z continued to be Tesla, Apple, Amazon and Microsoft.

For the full list of Apex Top 100 stocks among Gen Z investors, click here.

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Money Marketing: UK millennial millionaires double in a year

The number of millionaires among UK millennials and Generation Z has doubled from 1,000 to 2,000 in one year, according to a study by Bowmore Wealth Group, while the number of high-earning baby boomers has declined over the same period. The research shows that the number of taxpayers among Millennials and Generation Z, who report incomes of over £150,000, has increased by 28%. This is mainly due to sharp income surges in the tech and fintech sectors, as well as a boom in millennial entrepreneurship and in high-paying areas of financial services such as private equity.

"Millennials are earning more than ever before," said Mark Incledon, Chief Executive Officer of Bowmore Wealth Group. "During lockdown we’ve seen that more millennials are considering their financial future and putting money to work by investing. Instead of putting all their assets into risky assets like cryptocurrencies or meme stocks, it’s fundamentally important they follow simple, straight forward steps when investing. This includes having a diversified portfolio across geographies, sectors and asset classes."


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Cision: DriveWealth Heralds "Decade of the Digital Investor" as Trading Volumes Hit Record Highs and Fractional Investing Takes Hold

DriveWealth, LLC has released a new study highlighting global trends among retail investors in 2021. It is based on aggregated data from more than 15 million clients worldwide who trade partial shares of US equities through DriveWealth's network of global partners including Revolut, MoneyLion and Stake. "Account openings through DriveWealth's embedded finance platform grew 241% since January 2020, with a 12% increase in 4Q21 alone. Notably, younger investors are leading the charge: 80%+ of new accounts were opened by Millennials and Gen Z. The number of trades placed on DriveWealth's platform by Millennials increased 78% year-over-year and accounts opened by Gen Z grew 20% in 4Q21 vs. 3Q. In 2H21, Millennials set the trading pace with an average of over eight trades per quarter."

"With so many newer and younger investors entering the markets, it's not surprising that the demand for digital investing continues to grow," said Bob Cortright, Founder and CEO at DriveWealth. "Fractional investing unlocks access to financial opportunity for investors of all ages as it enables them to start small and learn as they go. As trade sizes trended lower and over 94% of trades made through our platform had a fractional component in 2021, fractional investing has become the norm. The traditional barriers to investing have been broken down and we're?leveling the playing field for each and every investor worldwide."

"In 2022, we expect to see the user experience continue to evolve along with investor sophistication," said Harry Temkin, Chief Information Officer at DriveWealth. "We're already seeing demand for tools that enable investors to invest passively, engage often, exchange across asset classes, and automate their investing preferences."

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