How Do Emotional Storytelling and Effective Marketing Unlock Pinnacle Partner Success?

Ashleigh Vogstad, CEO of Transcends Joins Ultimate Guide to Partnering

With a background rich in entrepreneurship and a mission-driven approach, Ashleigh Vogstad has carved out a unique space in the marketing landscape within the Microsoft ecosystem.

About Ashleigh and Transcends

Ashleigh's journey to becoming a renowned entrepreneur is nothing short of inspiring. Her early entrepreneurial spirit and impactful volunteer work set the stage for her current success. Transcends, the marketing agency she founded, is dedicated to helping 1 billion people feel more connected. The agency thrives on core values like continuous learning, digital freedom, and conscious connection.

Microsoft Partnership and Achievements

Transcends started strong with Microsoft New Zealand as its first client. The agency has a proven track record of ensuring its clients either win or become finalists in award submissions. This success is built on key strategies, including developing Power BI custom visuals that have seen significant engagement and opt-ins.

Award-Winning Strategies and Storytelling

Ashleigh emphasizes the importance of having a compelling "big idea" and leveraging emotional storytelling to make a mark. An example is the touching story of a hospice maintaining care during COVID-19 using modern endpoint management, which highlighted innovation and empathy. Additionally, meticulous attention to metrics and data hygiene is crucial in validating and amplifying these success stories.

The Role of Teamwork

According to Ashleigh, successful partnerships require multidisciplinary teams that bring various organizational roles together. Transcends excels at conducting in-depth internal interviews to uncover valuable data and emotional stories that resonate deeply with their clients' audiences.

Comprehensive Content Creation

Transcends is adept at producing diverse multimedia content, including videos, white papers, and PDFs, all designed to support their compelling storytelling and award submissions. This holistic approach ensures that their clients' narratives are well-rounded and impactful.

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What You’ll Learn

• The Power of Emotional Storytelling Ashley shares insights into how emotional storytelling can transform marketing strategies.
• Creating a Strong Business Foundation Discussion on the essential elements needed to build and maintain a successful business.
• Leveraging Data for Success The importance of data hygiene and metrics in crafting award-winning strategies.
• The Value of Multidisciplinary Teams Insights into how bringing together diverse roles within a team can drive success.

Quotes

• “Emotional storytelling isn't just about telling a story; it's about making your audience feel and connect on a deeper level.”
• “Our mission at Transcends is to help people feel more connected, and we believe that starts with a strong foundation of trust and open communication.”
• “Success is not just about the metrics; it’s about the meaningful impact you create and the stories you share.”