How To Do Digital Marketing Right?

The most important rule in digital marketing is to make the right offer at the right time and in the right place to the right person. Today, your customers are online: hanging out on social media, staying updated on news sites and blogs, and searching online when they have a need.

Here are some general tips for doing digital marketing effectively:

1. Define your target audience: It's important to know whom you want to reach with your digital marketing efforts. Consider factors such as the demographics, interests, and behaviors of your ideal customer.
2. Set clear goals: Determine what you want to achieve with your digital marketing efforts. Do you want to increase brand awareness, drive traffic to your website, or generate leads?
3. Create relevant content: In order to attract and retain customers, you need to provide them with valuable, informative, and relevant content. This can be in the form of blog posts, articles, videos, or social media posts.
4. Use email marketing: An email is a powerful tool for keeping in touch with customers and promoting your business. Be sure to segment your email list and personalize your messages for the greatest impact. Do A/B testing with your subject lines and try out different times for send-out.
5. Utilize social media: Social media platforms such as LinkedIn, Twitter, TikTok, and Instagram can be powerful marketing tools. Use them to connect with customers, share content, and build your brand. Try also new platforms like BeReal.
6. Use paid advertising: While organic reach on social media and search engines can be limited, paid advertising can help you reach a larger audience. Consider using paid advertising on platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads.
7. Measure and optimize: It's important to track the success of your digital marketing efforts and make adjustments as needed. Use analytics tools to measure the performance of your website and social media channels, and optimize your campaigns accordingly. Try to become really data-driven and use all this data to optimize points 1 to 6 constantly.

So in the end, there are many different ways to do digital marketing, and what works best will depend on your business, your target audience, and your goals. As digital marketers, our objective is to clear the confusion about the tactics that work and how to use them to grow the business. There's no right or wrong. Just test and learn!

About the author:

Bj?rn Radde ?is Vice President Digital Experience at?T-Systems International? - one of the world's leading vendor-independent providers of digital services. Before he joined T-Systems he was Director Digital Experience at Sabre and Vice President?Digital Marketing at Trust International. In this role, he was worldwide responsible for all digital marketing products?of the company. Previously, Bj?rn was Director of Digital Marketing & E-Commerce at Okanda, an internet startup in the meeting's business, and Head of E-Commerce at the Steigenberger Hotel Group. After studying economics with a focus on online marketing and e-commerce, he initially worked at T-Online International AG and later at Deutsche Telekom AG within the Products & Innovation business unit.