How to Do Digital Marketing for Lawyers

Hi everyone!

?Do you do that yourself? Do you use these tools for your promotion??

One of our new clients asked me this recently. He wanted to make sure that the advertising strategy we offered him would bring results. To him, if a marketing agency makes some specific steps for its promotion, these would be the most effective for anyone. Who would wish harm upon themselves?

I must admit that this is a cute way to test the professionalism of a marketing agency. But it is not as effective as our client would think. Each niche has its characteristics that you have to consider when promoting. In the legal field alone, digital marketing will differ for different firms: solutions suited for personal injury law firms, for instance, won't always match those applicable for lawyers who handle family law, etc.

?? However, there are indeed many general rules that deserve respect from anyone who enters the online marketplace. I will give you some examples.

1?? Your website should be mobile and user-friendly. According to the Statista Research Department, in 2021, 48% of total website traffic in the US came from mobile devices. With the onset of the pandemic, the numbers have shifted towards the PC, of course. Still, with the situation gradually leveling off, mobile phones are retaking the lead. If your site is inconvenient and uninteresting to read from a mobile phone, you will cut off a significant part of your potential audience.

Are you sure your website is mobile-friendly and well optimized?

2?? Create social media accounts. Here the statistics are even more impressive. In 2019, over 60% of the US population already had social media accounts. 80% of these use mobile phones to visit social networks, which means it's a great place to find your target audience. You need to choose the right platform and content for it. If approached with reason and common sense, all social networks can be effective - from?LinkedIn?to?TikTok.

?? You can find more information on social media management in ?The Ultimate Guide to Social Media Marketing for Law Firms in 2022?.

3?? Use the chatbot on the website and social networks. The chatbot will help create the feeling of a 24/7 presence of a lawyer next to the client. It can quickly provide answers to the most popular questions. It saves the chats, which then helps you contact the client again and provide more detailed advice. At the same time, the chatbot is always friendly and patient, even if the client writes at 2 am.

4?? Collaborate with online media. Journalists are often looking for experts who could comment on a particular situation. The comments of lawyers are especially in demand. The more you contact the press, the more mentions of you will be on the Internet. If the online media not only names you but also posts a link to your website or your social networks, then this would be ideal. The more such links there are on other sites, the faster you will move to the first page on Google - that's one of the so-called link-building techniques. Our client, the New-York based law offices of Yuriy Moshes,?uses this technique regularly.

?? Also, do not forget about blogs, photo and video content, landing pages, and many other techniques that I talked about earlier. But I want to remind you that even if you know all the possible digital marketing techniques, you need to choose the appropriate tools that will work for your company and your audience. If you are lost in this amount of information and cannot figure out which marketing strategy to choose, you can get a?free consultation at Lasting Trend.

?? Find your way, and be unique. Then you can stand out from the competition and be successful.

Good luck!