How to do Content Marketing if You’re Dead Broke and Bad at Writing

Content marketing campaigns can be a fantastic way to generate leads.

So why is it that 70% of marketers lack a consistent content marketing strategy? 

More often than not, the problem is that marketers think that in order to succeed with content marketing, they need to be great writers.

On top of that, many also think that they need to have a big marketing campaign budget for their efforts to be fruitful with their target market. 

That isn’t necessarily the truth.

In this article, we’re going to take a look at how you can get started with content marketing, even if you’re not great at writing and you don’t have a lot of money to spend.

We’ll look at the specific strategies that you can focus on and how you can make the most out of each of these strategies in turning a potential customer into a loyal one.

By the end of this blog post, you should have a good sense of how you too can join many of the marketers enjoying success with content marketing.

Let’s begin!

Become a better writer

I know you think you’re probably a bad writer, but, really, how bad are you?

Writing for the web is nothing like writing a university style thesis or even an essay for a high school teacher.

It’s a lot easier and it doesn’t take much talent or time to create valuable content that’s easy to read.

You probably just need a little bit of practice more than anything and that’s not hard to accomplish.

If you set aside some time to write a 500-word blog post every other day, you’ll soon establish a groove that allows you to write a basic article anytime.

You can then double the word count to 1,000 words, and then, a week or two later, double it again.

What you will find is that it is often hardest to get used to writing the first 500 words, but it’s smoother after that.

That’s because you’ll need to learn how to formulate your ideas, turn them into words and how to best format your text so that it is easy to read.

Once you have those things down, writing more is simply a matter of providing more value with your blog post ideas.

And to do that, all you need to do is some research.

Here are a few tips that you can keep in mind to improve your ability to create incredible and valuable content, even if you’re not used to writing.

The first tip is to create a superb outline.

So what does a great outline look like?

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