How Do Connecting Apps Give You a Competitive Advantage Over Other Companies?

“You need to think about the app as the glue of your business. It’s a very effective way of connecting your physical stores with your digital presence”

~ Orly Schwartzman, Senior Director - Head of International Business Development (EMEA, APAC, LATAM)? , Twitch

The app market, as it stands today, is turning into a strong business promotional medium. In the current digital era, taking your business to the next level is as challenging as setting it up in the first place. To be able to look beyond a brand’s core business model, connecting apps are undoubtedly important.

Why Does Your Business Need Its Own Mobile App?

A lot of start-ups and developing organisations are now following the mobile app trends, a course which has already found its meaning among the sharks of the business world, eg. the Apple Store has been found to grow by 1000 apps a day and by 30,000 apps a month, which means that more businesses are connecting to their consumers through apps.

Let us read forth to know how connecting your business with apps can be a competitive advantage for the success of your organisation:

• Mobile apps over websites- Data has proven that people around the world prefer accessing mobile apps rather than websites, even if they are optimised for mobile usage. About 85% of the consumers prefer mobile apps over mobile websites.
• Connecting your business with mobile apps means staying connected with your customers everywhere and anytime.?
• With apps at consumers’ fingertips at any given time increases the sales of the products and services of your company. Research suggests that customers who have brand apps on their phones increased their spending from 19% to 48%.
• Consumers downloading your brand’s app is suggestive of them being loyal to your services.?
• Geo-targeting comes packed as a superb advantage in the apps. App-specific business benefits can be designed by your organisation as a bonus feature for the customers who download your apps.

Benefits of Connecting App

In the digitally-driven business era, to lack an app representing your business would mean lagging in the desperate race to be the best. Apps are the stepping-stones to reach your potential customers and increase the consumer database. The benefits of connecting apps with your business are:

What Should a Strong Business App Contain?

A strong online presence ought to be complemented with apps that your customers can download and access without any difficulty or page launching delays of websites. The buying and selling of products are customised and faster on the apps, which serves to increase your consumer database which is the primary concern of any business. This in turn accelerates your chances of getting a high ROI.

In the contemporary business industry, companies are readily adopting the newest trends to enhance their brand value and make a mark. Thus, investing in a mobile app is an ideal way to approach more customers and increase your service accessibility to a larger sphere.