How do clients know that your salon even exists?

If you have staff and you are finding it hard to get them busy, it may be something to do with how you are marketing your salon.

To the outside world, they don't know how good you are, they can only go on what they see on Google and on social media.

So I have a challenge for you.

How is your current new client attraction?

Good or poor?

If it's poor, then you must take a look at how you can make your salon stand out from others.

This is not easy as these prospective clients do not know who you are, they may not even know you exist. So you need to make sure as soon as they see your post, advert or hear about you they instantly know that you are the one they have been looking for and you have built your salon just for them. This is how you make your salon the Authority salon town. This is the fastest and best way to fill your salon, and if you do this well, your salon will grow fast.

And if your client attraction is already good, how can you ramp it up to get your staff member busier? Being an Authority salon will make your salon even more popular with higher paying clients.

So if you can make your salon stand out from other salons, this will attract more good-paying clients and then your staff will soon be fully-booked, resulting in your profits growing higher and higher.