How to Do Business as a Mission: Aligning Profit with Purpose

In the Christian context, a mission is a divine calling or purpose that guides one's actions and decisions. It's rooted in the Great Commission given by Jesus Christ to spread His teachings and make disciples of all nations. When applied to business, this concept transforms entrepreneurship into a powerful tool for both economic and spiritual impact.

Biblical Examples of Business as Mission:

1. Lydia (Acts 16:14-15): A seller of purple cloth who used her business to support Paul's ministry.

2. Priscilla and Aquila (Acts 18:2-3): Tentmakers who worked alongside Paul, using their trade to support missionary work.

3. Joseph (Genesis 41): Though not a business owner, Joseph managed Egypt's resources, demonstrating how leadership in commerce can serve God's purposes.

Current Examples of Businesses as Mission:

1. Toms Shoes: For every pair sold, they give a pair to a child in need.

2. Krochet Kids: Provides job opportunities and education to women in developing countries.

3. Eternal Threads: Fights human trafficking through fair trade practices.

The Power of a Mission-Driven Business:

Having a mission for your business is far more powerful than operating without one. A mission acts as a compass, guiding your decisions and providing a sense of purpose beyond profit. It can:

1. Inspire employees and customers

2. Differentiate your brand in the marketplace

3. Create a positive impact on society

4. Align your work with your faith and values

Steps to Start and Manage a Business as a Mission:

1. Identify Your Calling: Pray and reflect on how your skills and passions align with God's purposes.

2. Define Your Mission: Clearly articulate how your business will serve both economic and Kingdom purposes.

3. Choose a Sustainable Model: Ensure your business can generate profit while fulfilling its mission.

4. Build a Like-Minded Team: Surround yourself with people who share your vision and values.

5. Integrate Mission into Operations: Incorporate your mission into every aspect of your business, from product development to customer service.

6. Measure Impact: Develop metrics to track both financial performance and mission fulfillment.

7. Communicate Your Story: Share your mission and impact with customers, partners, and stakeholders.

8. Continuously Align and Adjust: Regularly evaluate your activities against your mission and make necessary adjustments.

Tactics for Thriving as a Mission-Driven Business:

1. Partnerships: Collaborate with non-profits or other mission-aligned businesses.

2. Transparency: Be open about your mission and how you're working towards it.

3. Education: Teach customers about the impact of their purchases.

4. Innovation: Constantly seek new ways to fulfill your mission more effectively.

5. Community Engagement: Involve your local community in your mission.

As a author and entrepreneurship trainer, I'm well-equipped to assist individuals who are looking to start and manage their businesses as a mission. I can provide guidance on:

1. Developing a mission statement

2. Creating a business plan that integrates mission and profit

3. Identifying potential markets and opportunities

4. Suggesting strategies for sustainable growth

5. Offering resources for further learning and networking

Remember, doing business as a mission isn't just about making money while doing good—it's about transforming the very nature of business to be a force for positive change in the world. Whether you're just starting out or looking to pivot an existing business, embracing this approach can lead to a more fulfilling and impactful entrepreneurial journey.

If you're feeling called to start or transform your business into a mission-driven enterprise, I'm here to help you navigate the process. Let's work together to align your business goals with a higher purpose and create lasting impact in your community and beyond.