How do brands capture attention and transaction in digital?

What’s next in digital? That’s what the Modern Marketing Summit in New York during Advertising Week is all about.

We all know that technology is transforming our world – both as consumers and business owners. At its core, that’s what defines modern marketing today: tech. Whether it’s backend (AI, data, personalization), or front end (UX, storytelling). The way in which we deliver our marketing messages are defined, enhanced, and transformed by tech. So, what does that mean from the brand marketer perspective? How are brands adopting tech and putting it first in their marketing strategy?

Consumers expect a seamless customer experience RIGHT NOW, so how are brands transforming the connected consumer experience, creating a more customer-centric culture, and leveraging technology in storytelling? Using next-gen tools and platforms to create unique experiences that cut through the clutter and personalize messages across channels is the holy grail.

Ultimately, no matter the format, brand marketers’ ultimate goal is to capture attention and transaction in digital: to build awareness, drive engagement. At the MMS NY event coming up at the end of the month, we’ll hear straight from brands about the best ways to do just that affectively and answer the questions outlined above.

We’re sitting down with 8 CMO’s and 20 brand speakers in intimate conversations. And by the way, Modern Marketing Summit is the only show where these brands are speaking during Advertising Week 2017:

1. Mukul Deoras, Global Chief Marketing Officer @ Colgate Palmolive Company
2. Antonio Sciuto, Chief Marketing Officer @ Nestle Waters
3. David Edelman, Chief Marketing Officer @ Aetna
4. Aniko Delaney, Chief Marketing Officer & Global Head Corporate Marketing, Bank of NY Mellon
5. Jill Cress, Chief Marketing Officer @ National Geographic
6. Jeanine D. Liburd, Chief Marketing and Communications Officer @ BET Networks
7. Hugh Dineen, CMO @ MetLife
8. Matt Marolda, Chief Analytics Officer @ Legendary Entertainment
9. Howard Grosfield, EVP US Consumer Marketing @ American Express
10. Stuart Foster, VP Global Marketing, Full Service Brands @ Hilton
11. Laura Houghton, Director Digital Shopper Marketing @ Coca-Cola
12. Sam Olstein, Global Marketing Innovation @ GE
13. Kenny Mitchell, Head of Consumer Engagement @ Gatorade
14. Dustin Cohn, Head of Brand and Marketing Communications @ MARCUS by Goldman Sachs
15. Miguel Quiroga, Vice President of Digital Innovation & Growth @ Verizon FIOS
16. Joshua Palau, VP of Digital and Omnichannel @ Bayer
17. Brad Feinberg, Sr. Director of Media & Consumer Connections @ MillerCoors