How do bad SEO practices affect your website's ranking?

SEO (Search Engine Optimization) is a set of practices that can be done to help websites rank higher in search engine result pages. Having a higher-ranked website will impart authenticity, credibility, and long-term sustainability to your brand. Yet, some bad SEO practices or unethical ways to improve search engine rankings will give you results that may harm user experience and rankings. Here are some bad SEO practices (black hat SEO techniques).

- Keyword stuffing: Using an excess number of keywords compared to the total number of words in the content can lessen the fluency and readability. This practice diminishes the better user experience and eventually reduces traffic.

- Low-quality backlinks: Creating backlinks from unrelated, spammy, and poorly designed websites is low-quality backlinking. This in turn harms the trustworthiness and relevance of your website.?

- Duplicate content: Copying content from already existing web pages may lower your search engine rankings. This may confuse search engines and prioritize original content or even penalize both original and copied versions.

- Cloaking: It is a misleading SEO practice against the search engine guidelines. Cloaking is a practice of showing different content to search engines and users. This manipulates ranking and can lead to penalties.

- Ignoring Mobile Optimisation: Ignorance to creating mobile-friendly websites can seriously affect rankings because a large number of users browse using mobile phones.?

Better SEO contributes the best to your websites, and bad SEO will do the exact opposite. Get to know in depth on various SEO tools and techniques and use them wisely, leading to your desired results.