How Disney Uses Analytics to Skyrocket Its Business #35

When you think of analytics, it is only natural to think about the future. A company that has been around for nearly a century may not strike you as the perfect example of such modern techniques to optimize business performance.

However, Disney has definitely changed the game in its favor through the use of cutting—edge, customized solutions regarding Big Data. Aren’t you excited to learn more? 

Analytics: Like a Breath of Fresh Air

There are various brands and products in Disney. What Mark Shafer, Senior Vice President for Disney Decision Science and Integration, saw as an opportunity was to use analytics towards monetizing these very assets.

Disney parks and the cruise line were included in this endeavor along with media networks such as ESPN, ABC, Freeform, and National Geographic. As a result, data science took over and a lot of great insights were brought to light.   

Through the contribution of useful data, Disney was able to make better decisions for their company. These decisions were in no way based on luck, they were forecasts backed up by solid evidence. 

It’s All about Guest Experience

The Disney case study is focused on guest experiences. How can you optimize that while obtaining more profit? This has been a turning point for data analysts who tried to monetize user satisfaction. It might sound impossible, but it actually makes sense.

Happy guests tend to spend more time and ultimately money on a single experience than those who do not. If you make their journey easier, smoother, and more convenient, you will have great leverage.    

Although Disney is a well established brand, it is true that some years back it was in need of a boost. Only after having turned to keeping their clientele content did they manage to get back on that upward trajectory.  

Forecasts Make All the Difference

Behavioral analytics is crucial when it comes to identifying the best marketing patterns. By interpreting the behavior and actions of your target audience, you immediately gain an advantage over those who do not hold the same knowledge.   

When you observe how people react, what they like, and what they reject, you can rest assured that your next decisions will be much more efficient than the previous ones. It is all a matter of improving your performance.

Disney Data & Analytics Conference

Are you interested in advanced decision making towards improving the profitability of your business? If so, this is a conference you should definitely attend. With valuable insights on guest experience, this is just the place to be. 

Over the past years, a great number of executives, business leaders, and analysts have taken part in the DDAC. By taking in the knowledge presented so generously, you will get the motivation to change the way your company operates.

The speeches will broaden your horizons and allow you consider the role of data analysts and the applications of their work. A fine example would be that of Michael Schoen, presenting “You’ll Never See TV the Same Way Again.”

Making Use of Brands & Products

Your brand and your products are of paramount importance. Nobody can argue with that. This is, after all, your identity, the image you show to the world. When you have a poor product, there is little you can do towards sustaining your business.   

On the other hand, these assets are not enough. They cannot guarantee a steady flow of new customers or even loyal clients.

As a result, you need to figure out how to maintain this flow. This is where analytics steps in and saves the day. Information is gold.  

Merging the Past with the Future

Disney holds an indisputable leverage as it claims to embody what our dreams are made of. Iconic heroes, amazing fairy tales, entertainment beyond compare, all these elements combined guarantee sales, or do they?

Even the best product fades away over time. Plus, you need to take into consideration the obstacles getting in the way from the enjoyment of your customers. A long queue to get tickets, overpriced merchandise, too little information on the website, such details determine your success.   

What might have been perfect in the past is not going to sell equally as well today. Based on Big Data, you can modify things and win your guests over.  

The Disney Case Study

Are you looking for innovation? The Magic Band was a wonderful addition to enhance user experience. Through its various features, a guest can enjoy digital maps, avoid the crowded lines, unlock the hotel room, and enjoy the whole experience to the maximum.

FastPass+ and My Disney Experience in combination optimize the thrills, while at the same time minimizing the discomfort. What more could you ask?     

Optimizing Business Performance

Data collection and interpretation will either make or break your business. The way you choose to use that wealth of knowledge is a key factor determining if you manage to lead the way. 

Your business performance is always subject to improvement. The sooner you get to realize that, just like Disney, the better your business is going to run.     

Investment in the Future

Technology has affected life on so many levels and business is one of them. Every single company can benefit from the latest technological advancements in the corporate world.    

Once used properly, data analytics tools help you strengthen your business and stay one step ahead of the competition.

Final Thoughts

Disney has taught us a lot. Of course, the company has a great deal of nostalgia and has many timeless qualities. Nevertheless, it has also taught us never to give up or stop trying to innovate and test new concepts.    

By incorporating the power of analytics into the mix, Disney has achieved to redefine its brand to hold up it’s reputation for modern greatness, sophisticated solutions, and customized experiences. 

Would you follow Disney’s example?