How To Discover High-Growth Companies, Acquisition vs. Retention, and More - Raise The Bar

Here's your daily Raise the Bar digest, curated by me.

How Sales Teams Can Proactively Target High-Growth Companies To Sell To

By leveraging company data, sales teams can get in on the ground floor of high-growth companies without the pains of a long sales cycle. They can predict the next Slack before it comes, if they have the right data at their fingertips.

Here's an example comparing Slack and Yammer's growth over 3 years.

Always Be Closing Sales

David Kellogg of Host Analytics digs into a simple, practical, and rigorous way to think about the sales forecast in “How to Train Your VP of Sales to Think About the Forecast”

Tania Kefs of Aircall expands on three distinct steps of the virtuous cycle between Sales and Success teams in “Hunting vs Farming Customers”

Trish Bertuzzi of The Bridge Group outlines ten reasons why salespeople should not fall victim to believing marketing and sales tech can replace the power of one to one human connections in “Be Greedy When Others Are Fearful: One VP's Perspective on the Phone”

Mattermark Is Now On Salesforce AppExchange

The companies you should be talking to are already in your funnel. Automatically enrich all of your leads in Salesforce with Mattermark.

Expand Your Marketing Funnel

Hiten Shah of Quick Sprout declares customer acquisition, as we know it, is dead. He then covers challenges SaaS companies face in acquisition and retention, and why improving your own product is the only solution in “Acquisition is Easy. Retention is Hard.”

Myk Pono of Aptrinsic details eight ways marketing teams overlook the following aspects of effective content strategy in “What Are the Biggest Mistakes B2B SaaS Startups Make With Content Marketing?”

Grow Up and To The Right

Kate Harvey of Chargify and Greg McGraw of MacStadium walk through how his five year old company became the world’s largest Mac hosting company in “The Secrets Behind MacStadium’s 5000% Growth Rate”

Hampus Jakobsson of Nordic Makers offers his five biggest discoveries you need to figure out and three recommendations to go from product to a massive revenue company in “How to Get a Headless Product to $100m ARR”

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