How To Direct Message Your LinkedIn Connections Without Being Salesy or Spammy

Welcome to the Sixth Edition of LinkedIn Made Easy Newsletter

This weekly newsletter will supply you with weekly LinkedIn & Mindset tips and advice that will help you rapidly gain followers, generate appointments and clients through LinkedIn.

Make sure you go ahead and subscribe so you don't miss out on our valuable information..

In this week's newsletter you'll be able to see our training on how to direct message your LinkedIn Connections without being salesy or spammy, but first check out our tip of the week below..

TIP OF THE WEEK

"Most business owners chronically undercharge for their services...

Yet,

What they don't realise is...

It takes the same energy, time, resources and marketing spend

to sell a $100 program as it does a $10,000 program

So you might as well go ahead and charge premium prices for your services.”

THIS WEEK'S LINKEDIN TRAINING

How To Direct Message Your LinkedIn Connections Without Being Salesy or Spammy

There’s been a lot of concern over recent months that direct messages are not as effective on LinkedIn as they used to be.

Yet having tested out a number of different direct messaging strategies myself and with clients over recent months, I have found that direct messaging your ideal clients is still incredibly effective in generating appointments and clients.

What has shifted with direct messaging?

The main shift with direct messaging has been to CUSTOMISE your direct messages to the person you are sending the message to rather than sending a TEMPLATED direct message that is the same to everyone.

In addition the way we view direct messages has changed from looking to get an appointment booked in right away to instead using the direct messages to ?nurturing a relation with your ideal client/ new LinkedIn Connection.

How many messages should you have in your direct message sequence?

I still recommend as a starting point that you’ll want to use a 2-step direct message sequence...

How can you customise your Connection Request?

When you are requesting to connect with an ideal client, I recommend you customise your message and focus on the person you are connecting with (or alternatively don’t send a message at all). Remember you only have 300 words for this message.

Here's an example of how to customise your connection request:

Dear [enter name],

I am interested in the fact you {enter something personal about the person that interests you e.g. studied at x university, are working in x industry etc..},

I look forward to connecting with you on Linkedin,

Your name

How can you start a conversation with your new LinkedIn Connection

Once your ideal client has accepted your connection request you might then want to nurture a relationship with them before seeing if they have the problems that would mean they would benefit from having a call with you to discuss working with you.

Here are 7 ways you can start a conversation naturally with your new LinkedIn Connection:

What if you still want to use templated follow up direct message?

If you want to use a templated direct message to get appointments booked in (where you are sending the same message to all your new LinkedIn connections) then you need to simply be very clear niche that you are targeting.

Use the filters in Sales Navigator to make sure you drill down and target your ideal clients with precision, and also make sure your audience recognise the value of connecting further with you.

For instance, one of my clients recently sent just 146 direct messages to her existing connections, and immediately got 8 appointments booked in. This is a very high conversion rate.

Why her templated direct message worked is because she has a very focused audience and niche, and she has a strong background and reputation within the sector she is targeting.

Here’s an example of a templated follow up message that will get appointments booked in:

Hi [Enter name],

Thank you for accepting my connection request.

Typically, [job titles] come to me because they are [emotion 1] with [pain 1]. Some are [emotion 2] with [pain 2]. I don’t suppose any of this sounds familiar?

If it does, I would love to have a call with you to get to know more about your situation and share some strategies that will help you (enter solution)

When are you available for a chat?

Kind regards,

Your name

Watch my Direct Messaging Formula Training by clicking the video below...

Plus, don't forget to download the accompanying workbook?here

CLIENT SPOTLIGHT

Drew White, Wealth Consultant

"I have gone from scratch to over $100K in just 6 months"

When I met Drew he was working as a paediatric nurse.He was keen to start his own business helping high net worth individuals to set up an infinite banking system that would help protect their wealth from rising inflation, tax and interest rates.

The problem was Drew had no idea how to attract clients, and didn’t know how use LinkedIn.

Here's what happened when Drew applied my LinkedIn Quality Leads Formula:

1. He got clear on who his ideal clients are and created an Ideal Client Avatar
2. He optimised his LinkedIn Profile
3. He created a Direct Messaging strategy for reaching out to his Ideal Clients on LinkedIn and establishing his working sales funnel
4. He learnt how to engage with his LinkedIn Connections and share content to establish his thought- leadership

The result was that Drew made $100k in just 6 months and was able to stop working as a nurse (he felt so confident about his business he even let his nursing licence lapse). In just his first year Drew made $200k in his business.

I hope you enjoyed my sixth edition of my LinkedIn Made Easy newsletter and remember if you'd like my help with gaining clients through LinkedIn then simply go ahead and book a free 1:1 call with me using this link:?Book Your Call.

Warmly,

Shelley xx