How Dippidi Has Helped Boulder Home Source Generate 135 Leads ($2.73/Lead) Per Month

SUCCESS STORY

By implementing a social media advertising strategy on Facebook and Instagram, Dippidi helps Boulder Home Source generate an average of 135 leads ($2.73/lead) per month that received a 29% response rate from assigned action plans and dropped their days to offer (DTO) 24% on their listings.

THEIR STORY

"Selling the lifestyle of Boulder, not just another house."

Boulder Home Source is a real estate team brokered by RE/MAX, one of the most trustworthy real estate companies in the world. They sell more than any other real estate company along the Front Range and in Boulder and remain dedicated to helping the residents of Boulder, Denver, and Fort Collins obtain their real estate goals.

THEIR GOAL

Generate new Facebook and Instagram leads through their Sierra Interactive website

Boulder Home Source saw an opportunity to generate more leads and bring undeniable value to the residents of Boulder by leaning on Dippidi to develop a Facebook/Instagram advertising strategy to generate leads with name, email, and phone number into their Sierra Interactive CRM to be applied to Action Plans that automatically follow up with leads, assign call tasks, and create conversations.

OUR SOLUTION

Boulder Home Source joined Dippidi in March of 2020 right as the Coronavirus pandemic began to shut down many businesses throughout the U.S. Greg Smith, Broker/Owner of Boulder Home Source decided he wanted to shift, and not stop his marketing efforts by having Austin, his Dippidi Marketing Executive create a COVID-19 Resource Guide for those who had been affected by the virus.

Take a look at some of the content that was created for the COVID-19 Resource Guide:

• What Is The Difference Between The Fed Rate & Mortgage Rate?
• Fun & Clever Ideas To Do With Your Family While You're At Home
• Ways to Disinfect Your Home & Keep It Clean Amid COVID-19

Dippidi also developed a Facebook & Instagram advertising strategy to generate more buyer leads by using a combination of Single-Property Ads of Boulder Home Source’s Featured Listings and Facebook Lead Ads to capture leads with name, email, and phone number and then driving traffic to Saved Searches of the Newest Listings, Homes with Mountain Views, and Homes Starting at $400,000 in the Boulder area on Sierra Interactive. After the lead was generated, Dippidi ensured that the lead information was instantly integrated with Sierra Interactive and properly assigned an Action Plan that automatically follows up with the inquiry and call tasks for the assigned agent.

OUR RESULTS

Since working with Dippidi, Boulder Home Source has seen a huge increase in engagement, website traffic, and lead volume from Facebook. By implementing a consistent, inbound marketing, approach, Dippidi was able to create the following results:

• $2.73 average cost per lead on Facebook & Instagram ads
• 678 leads generated through Facebook ads from March 2020 - August 2020
• 29% response rate from assigned action plans in the Sierra Interactive system.
• 900,000+ total ad impressions (views)
• Days to Offer (DTO) decreased from 33 days to 25 days, meaning they are going under contract 24% faster.

HIRE A PROFESSIONAL REAL ESTATE MARKETER TO BECOME AN EXTENSION TO YOUR TEAM AND GROW YOUR BUSINESS

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