How not to dilute your brand authority

If you are brand with a website authority of (96) you would be tempted to use that to your advantage.

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So, you might build sub sites like Advisory, Home Improvement, Health and start ranking for all sorts of expensive keywords like 'insurance.'

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Because the mother website has an authority of 96, it it very much possible to rank for almost any keyword that you wish to rank for.

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In a few months, you can capture the US marketplace and do $400 million in sales.

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Now, the subsites are doing so much affiliate business, its only logical to form a company and attempt to take over the mother company!

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SEO success on such a massive scale doesn't go unnoticed and Google comes down with a hammer.

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They decide that the website authority of 96 for the mother site should not be passed on to the subsites which talk about insurance, savings accounts, credit cards, CD rates, personal loans, mortgage lenders and investments.

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In one swoop the subsites start losing the 27.3 million visitors that they used to get per month.

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More importantly, it also dilutes the brand name of the mother site (which is one of the most respected business websites in the world).

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The moral of the story is that it's difficult to attain success but even more difficult to maintain it if you don't have a clear vision for the future.

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Thoughts?

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(message me if you wish to know the name of the brand mentioned in the article)