How to Digitally Survive in Vietnam in 2024

As Vietnam races towards digital transformation, the landscape of daily life and business has evolved dramatically since the end of the pandemic. For newcomers to the country, whether for business, travel, or long-term work, understanding the digital ecosystem is crucial.

Here are the essential apps you need to thrive in Vietnam's increasingly digital environment.

1. Grab: Your All-in-One Transportation and Food App

In a country where public transport isn't extensively developed, Grab stands out as the go-to solution for various needs:

• Transportation: Easily book rides 24/7
• Food delivery: Order from a wide range of restaurants
• Grocery shopping: Get essentials delivered to your doorstep

Grab's versatility extends beyond Vietnam, functioning in most Southeast Asian countries—perfect for regional travelers. Payment options include cash, debit/credit cards, and digital wallets.

Other Alternatives: Be (with food options) and Xanh SM (for eco-friendly transportation options)

2. Zalo: The Vietnamese Communication Powerhouse

Zalo is to Vietnam what WhatsApp is to many Western countries and WeChat to China. It's more than just a messaging app:

• Primary platform for personal and professional communication
• Facilitates voice and video calls
• Integrates with bank accounts for digital payments

While Facebook Messenger is used for personal chats, Zalo is the preferred choice for most interactions. Don't be surprised if colleagues ask to connect on Facebook—it's common practice in Vietnam's social media-loving culture.

3. Mobile Banking: The Key to Cashless Transactions

For long-term stays, having a local bank account is a must. Mobile banking apps in Vietnam offer seamless QR code payment options:

• Scan-to-pay feature available at most vendors, including street food stalls
• Increasingly cashless society, especially among younger generations
• Convenient for both small purchases and larger transactions

4. Shopee: Your Gateway to E-commerce

Shopee leads the pack in Vietnam's bustling e-commerce scene:

• Known for frequent promotions and competitive pricing
• Offers a wide range of products, from electronics to home goods
• Often provides free delivery, with many opting for workplace delivery

Alternatives: Lazada and Tiki also offer extensive product ranges and competitive prices

5. Google Translate: Breaking Language Barriers

While not exclusive to Vietnam, Google Translate is an invaluable tool for navigating the local language landscape:

• Facilitates communication between locals and foreigners who don't share a common language
• Vietnamese people are generally friendly and willing to use it for smoother interactions
• Helps with reading signs, menus, and other written information
• Offers real-time conversation translation, making impromptu discussions possible

The willingness of Vietnamese people to use translation tools reflects their openness to international communication and eagerness to connect across language barriers.

6. ChatGPT: Embracing AI in the Workplace

Vietnam's adoption of cutting-edge technologies extends to artificial intelligence, with ChatGPT gaining popularity in professional settings:

• Vietnamese professionals are open to integrating AI tools like ChatGPT into their work processes
• Using ChatGPT in the workplace is generally accepted and even encouraged in many companies
• Demonstrates Vietnam's readiness to adopt and leverage new technologies for increased productivity
• Can be a valuable tool for both local and foreign professionals in various industries

The widespread acceptance of ChatGPT and other AI platforms in Vietnam showcases the country's forward-thinking approach to technology and its potential to enhance work efficiency.

Embracing Vietnam's Digital Landscape

As cash becomes less prevalent and new technologies emerge, these apps form the backbone of daily transactions, interactions, and work processes in Vietnam. Before arriving, familiarize yourself with these platforms to ensure a smooth transition into the country's fast-paced digital ecosystem.

Remember, the key to thriving in Vietnam's digital landscape is adaptability. With these apps at your fingertips, you'll be well-equipped to navigate both personal and professional spheres in this dynamic and rapidly evolving market. The combination of local apps for daily necessities, universal tools like Google Translate, and cutting-edge AI technologies like ChatGPT will help you seamlessly integrate into Vietnam's vibrant culture and innovative business environment.

Disclaimer: This article is intended for educational purposes only and does not serve any advertising objectives. All information and recommendations are based on personal experiences and preferences, and may vary depending on individual circumstances and evolving digital trends in Vietnam.