How digital publishing can thrive in the 24/7 live world

Welcome to the February edition of Arena's Newsletter. As 2024 is a significant year for those working in digital publishing (considering the US Elections & Olympic Games), we'll discuss here how to turn inevitable challenges into great opportunities.

• ???What's Hot? An exclusive interview with Alex Gubbay, Head of Digital Strategy of The National News
• ?? Going Deep:?Boosting audience real-time engagement & increasing digital publishing revenue
• ?? Take a Look: Articles that our team thinks can be relevant for you.

Let's get to it.

What's Hot?

Journalism For The Digital Age

Alex Gubbay has over 20 years of experience in digital transformation with large global media businesses, including Disney and the BBC. He currently leads digital strategy at The National News. In this 45-minute on-demand webinar, you’ll hear from Alex on:

• The integration of digital transformation in journalism
• Techniques for blending speed and depth in live news coverage using technologies such as live blogging
• How to increase and leverage audience engagement with real-time interactions
• How AI will take digital transformation to the next level.

Watch now

Going Deep

Increase Publishing Revenue With These 5 First-Party Data Levers

First-party data, directly sourced from readers and subscribers, offers a treasure trove of insights and opportunities. From understanding audience behavior during online events to mining valuable customer data and email analytics, publishers can craft hyper-targeted strategies that resonate deeply with their audience.

By leveraging this intimate knowledge, publishers can not only boost advertising value proposition but also fuel digital audience expansion and drive a surge in paying subscribers.

Read More

Revolutionize Your Media Experience With Arena’s Second Screen Technology

As 2024 is a big year of big events, like the Olympics and US Elections, creating a second-screen experience is a crucial opportunity to grab audiences attention. In this white paper, you'll learn how to do it properly and effectively.

Download now

?Additional Resources

• [ The Drum ] Measuring effectiveness, retail media, AI and first-party data will dominate 2024
• [ MITechNews ] Innovations In Digital Publishing: What’s Next For Online Content?
• [ Media Makers Meet ] How publishers are using first-party data to create new revenue streams
• [ Hard Fork ] Mediapocalypse Now: ideas for solutions for the publishing crisis

Top Blog Posts From Arena

• [ Arena ] How To Improve Retention Without Taking Shortcuts
• [ Arena ] How To Add Ecommerce Revenue In Publishing
• [ Arena ] No Cookies For You

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