How digital media has influenced corporate gifting in India

In this ever-changing 21st century, the internet has remained the haven for all modern-day problems. The world couldn’t thank digital media enough when the pandemic hit us. No doubt it made our locked-up lives a little easier- making pathways for communication, and routes for businesses to grow and be more visible.

While businesses realized the need for human connection more than ever during this period, they used Corporate Gifting as one of their business strategies to keep the human connection strong with their employees. Although corporate gifting is not something new for businesses, it goes long back and has been ever-evolving. However, the pandemic played a major role in putting the spotlight on digital solutions of gifting like gift cards and made businesses realize how they are the perfect pick for their employees in this modern-day age.

According to the Allied Market Research, the growth of the global gift card market has been estimated to be at a CAGR of 16.2% from 2020 to 2027.

The reasons for it lie in the change in consumer behavior because of digital media. All the daily habits like binge-watching shows and movies on OTT platforms, ordering food, ordering medicines, learning a new skill, investing in stocks, shopping, or traveling, are digital. It’s clear our lives somewhat depend on the internet.?

Almost every business is jumping on the bandwagon to leverage this to drive sales. Many startups have based their entire business model on such membership plans and discount vouchers. Times Prime is one such example. While Times Prime is based on a subscription model, its offering is quite unique indeed. It is a digital membership program that offers 20+ premium subscriptions such as Disney+ Hotstar, Sony Liv, Cult fit, ET money Genius, and many more along with various discounts and offers on popular brands like Myntra, Starbucks, Chaayos, Pizza Hut, etc.?

A member gets Rs. 60,000 worth of benefits in various categories such as entertainment, food, healthcare, news and learning, fitness, etc at the price of just Rs. 1199/-. This makes it a very smart and essential investment for anyone living in this day and age.?

How does the Times Prime membership fit as the right corporate gift choice for businesses?

Along with all the benefits of any other gift card, the Times Prime membership comes with exclusive benefits:

1. Cost-effective: Since it's a digital membership which you can access through your account on the app or website, there is no logistics cost or procurement labor involved. It is just a digital membership that you can offer to your employees.?
2. A variety of premium subscriptions at the cost of one: With a single membership plan the employees get access to 20+ premium subscriptions like Sony Liv, Cult fit, ET money genius, etc, and discounts on their favorite brands such as Chaayos, Pizza Hut, etc
3. Fit for all ages and communities: A membership plan that caters to all your lifestyle needs ranging from healthcare, education, news, entertainment to food, is always a right fit when you have to choose a standard gift for a large number of people.?

Digital media is a safe place for organizations to research, find cost-effective gifting options and make informed decisions. The right pick offers significant opportunities to organizations such as improved brand awareness, employee loyalty and customer retention.?