How Digital Marketing uses AI in the Corporate World

Although the term AI or Artificial Intelligence may seem as if an oxymoron to the uninitiated undeniably though with the advent of AI globally there has been a sea change with daily tasks accomplished without human intervention. In other words, automation of routine tasks is a game-changer and indeed a smarter way of getting things done daily at the workplace. AI can compute solutions and enhance efficiencies as well.?At one time AI was integral to science fiction and continues to play a pivotal role subtly.?

For example, in commuting, driving to work, inevitably one would be stuck in a jam. AI however helps reduce the time to commute as data in real-time is fed into Google Maps or any other mapping software by taking into account accidents, construction, and congestion. For mass transit and ride-sharing purposes, AI leverages efficient service with AI enabling most ride-sharing apps by forecasting the time for pick-up, ride-sharing, and ride time.

AI integrating with commuting is but one practical use of AI. Pandora, Netflix, Instagram, Amazon, Alexa, Google, SIRI, Facebook, for example, is integrated with AI, or in other words, AI drives these technologies, and therefore the prevalence of AI can hardly be ignored.?

Digital marketing has a prevalence of AI as well, subtly functioning in the backend, to make search engine marketing increasingly effective, personalized websites, developing content, forecasting behavior, and so on. Realizing how they can benefit if they were to adopt AI, the vast majority of marketers are either implementing AI if they haven’t already. Those who have adopted AI on a small scale are now scaling up and Implementing machine learning and AI across the board.

Essentially digital marketing initiatives of a business can be enhanced by AI in one of two ways. In the background as and when marketers utilize AI for predicting product demand, create profiles of the customer, conduct programmed buying of ads, and so on. From the customer’s perspective is the other, as AI is used by marketers for enhancing the user experience, resulting in a strong brand and increased sales. Incidentally, most organizations with machine learning and AI integration believe customer satisfaction is enhanced.

Companies aim at enhancing Customer Satisfaction by using AI?

On the subject of AI as a driver or the key to enhancing customer experience, there has been pathbreaking progress: OCR, content development, predictive and targeted content, and chatbots. These would help enhance customer experience and help desk and ensure delivery of far more relevant and targeted content. How these technologies can be beneficial for one’s bottom line is mentioned below.???

Chatbots

Essentially chatbots are equipped to converse utilizing AI to ascertain replies. Anyone browsing a website would have the experience of using a chatbot to search for solutions to issues. Chatbots can drive either textual or auditory discussions. Textual conversations usually appear in the form of chat boxes on computer screens. Messenger bots and chatbots are the same and are the premier newest marketing conduit.?

While a chatbot cannot possibly market a business and yet it is unique, unlike any other marketing conduits anyone has used previously including emails or ads. However, chatbots as marketing tools can be effective for social media in particular as their customer service helps both customers and brands, garner insights on customers helping targeted messaging, and delivering or sending those messages on behalf of clients. Chatbots are also effective in even nudging customers into the sales conduit with more specific queries to ensure customers locate the items they might be seeking.?

National Australia Bank initiated a virtual digital banker as a chatbot for their customers to save time on paperwork. The chatbot answers customer queries 24x7. The software answers over 13,000 variants of responses on over 200 questions, predicated on actual customer queries.?

Content both Targeted and Predictive

Besides responding to queries through chatbots, once AI garners information about existing and future customers, then that data can be used for predicting behavior in the future, and along with that, devise targeted and tailored messaging. A chatbot delivers the content as has been alluded to already, onto a website through dynamic content or email.

The reason being AI is equipped in delivering the appropriate message by email based on its timing through dynamic content as well as ascertaining the content according to the past behavior of the customer. With the knowledge of specific web pages customers may have visited, the blog entries they may have read, their email interactions, and so on, AI can smartly choose the content that would most probably strike a chord with a particular customer and on its own, the content would appear on the email body. AI uses churn prediction to predict the exact time customers would disengage, and thereby help provide tailored content that has a greater likelihood of appealing to a customer and bring them back.?

?Content Development

Needless to mention there is a huge content requirement. Content marketing necessitates marketers to create content that incidentally tops the list of formidable tasks that they have to encounter. Developing top-notch content is time-consuming, and marketing that is aimed at creating an impact cannot have time constraints. AI plays a pivotal role to hasten things up a little bit by creating that content. As far as the content is concerned, long articles could be read as though an author in flesh and blood. Alternatively, the content created can be a little bit more specific, akin to the subject line of an email and ads on social media created by AI. Nonetheless, the content developed is focused on the customer with the intent of making it useful for a particular customer who may be searching for data or browsing pages on social media in a jiffy without a freelancer or an employee dedicating innumerable hours for generating the same content.?