How Digital Marketing Can Help You Succeed In any Business??

Have you been failing to succeed in the business or businesses you start? Do you find issues reaching your target market? Has it been a nightmare to increase your customer conversion rate drastically?

If answers to the above questions are true, then keep on reading this article for making sure you never fail again in any business. I'll be talking in very detail about the realistic steps and tips of digital marketing that can help you in succeeding in any business you start. Including fundamentals of marketing, Integrated marketing, CATT funnel, and personal branding. After reading this article you will have a crystal clear strategy on how and where you should focus on the marketing part while planning to launch or optimize your current business.

First thing first, you should be clear that marketing is a science, and this is a skill that can be learned and polished, and there are several tools and modes of marketing that helps in creating awareness and delivering the message to the person we want it delivered to. Social Media Marketing (SMM), Search Engine Marketing (SEM), Affiliate Marketing, etc. are the major tools of Digital Marketing. Traditional Marketing tools i.e TV Ads, Radio Ads, Newspaper Ads are also playing a huge role in marketing. We'll be discussing more and pointwise below.

Fundamentals of Marketing

Marketing is a science, that works on a set of rules and it starts before creating/developing the product itself. Researching what and who's problem a specific product solves and knowing the customer of that product like anything in the world. Products and Services are the solution for a problem that a specific demographic is suffering with OR helping a certain part of the community in some ways to live a better life. If a company creates wigs, it is solving or helping people with baldness to live happier life. It is Marketing that knows the customers and helps in informing the person with baldness that there is a product called "Wig" that can solve or help you in reducing the issue you are facing.

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucke

Traditional Marketing

I'm sure you have seen advertisements on TV or in Newspapers or a Billboard on a side of a busy highway and last but not least you must have listened to a radio ad on a radio channel while listening to songs. These are known as Traditional Marketing tools. Around one or two decades earlier these were the major modes of marketing. A big % of the population still read newspapers, watch TVs and listen to the radio daily and that audience can be reached in a single day by placing an ad. This includes a specific part of demographics that are hard to be reached by tools of digital marketing. And if you are making a product that helps people in that demographics, then to reach your audience, you may need to advertise your product on TV, Radio, or Print media. However, traditional marketing is very costly and it is hard to measure the performance of the campaign. If your product is generic, then traditional marketing is a good option to reach your customers.

Digital Marketing

Watching videos on YouTube or while scrolling Facebook you must have seen some ads for the products or you have seen an email in your inbox telling you about products, these are tools of Digital Marketing. SMM, SEM, Email Marketing, Affiliate Marketing, etc. are the best performing marketing tools. A huge part of the population is online and it is very easy to reach them via digital marketing. Unlike traditional marketing, digital marketing provides you full control over the campaigns you run and you can see all the performance statistics and can optimize the campaigns according to them. The best part of digital marketing is you can control that which demographics can see your advertisement. So if you are creating a product that helps athletes in running like a comfortable running shoe then while creating campaigns you can choose to show the advertisement to the specific demographics that you would be interested in your product.

In marketing knowing your customers and their issues is key to success for the campaigns. If you are showing your ads to demographics that are having the issue your products solve, your products will start selling automatically and conversion will be more than anything.

Apart from that, digital marketing is far less costly than traditional marketing. In digital marketing, you can run a campaign as low as a $2/day budget. So it is the best option for startups with low-budget marketing and good ROAS.

Integrated Marketing

Probably you have seen or you may have run campaigns on Google Ads or Facebook Ads separately and did not get the desired result. Or you might have run ads on social media and you find that there are very less people who are converting or buying your products or services. This is because we focus only on only one part while running campaigns. Integrated marketing is a concept that helps us in achieving more results with minimum spending or minimum effort.

Research shows that if people see the same product on more than three platforms, he or she is very likely to buy it. And integrated marketing leads us with the same method. Instead of targeting your audience on only one platform, you should get their attention first. For example, if you are selling a product on the internet then you should start writing a blog with a link to your product describing how your product is going to help a customer and what are the problems your product is going to solve. And drive traffic to this blog and put a newsletter subscription option on it. If visitors find your content valuable, they will subscribe to the newsletter. Now you can start sending them emails with details of the current product as well as the new product and a link to a product sales page. And the same you can retarget the customers with paid media, this will get an amazing ROAS.

The CATT Marketing Funnel

Wealth = n^CATT

The CATT funnels and framework are the proven steps to creating wealth and an automated smooth revenue generation process. You need to select your niche very carefully as CATT funnels will not give you maximum results if your niche is not selected properly. Below is the breakdown of this equation wealth = n^CATT.

N = Niche

When choosing any product, service, and business, you are supposed to do brainstorming for niche selection. All your success and wealth depend on the niche you have selected. You will need to brainstorm and find a perfect niche that has market exposure because if you have selected to sell a product that has no market or nobody wants it, believe me, that will be just a wastage of your money, time, and effort. So carefully select a niche that has a good market exposure.

Talent is the second most important thing to keep in mind while selecting your niche. If you have selected a niche and you are not good at it you going to exhaust it soon and this will lower the quality of the product or services you provide and ultimately you will outnumber the market competition.

Passion is the last but most important thing to consider while selecting the niche. Because if you have a very good market exposure for your product or services and you know very well how to make that product or serve clients with that services but if you are not passionate about it, you will lose your interest in the product and your work will become a kind of burden after losing your interest.

So, a Niche should be a combination of all three important things shown below. If you select a niche according to the below image, it will help you in creating more wealth with less work and effort.

C = Content

The C in the CATT funnel stands for content. People get attracted by good content. Also, good content will help you in building trust among your customer and clear the way to sell the products to them. Content must be related to the product or services and it can be in form of a blog post, webinars, whitepapers, social media posts live events, etc.

A = Attention

Once you have created good content, drive attention (traffic) to it using organic or paid methods. You can drive traffic to content using SEO, Social Media Post or Ad campaigns.

T = Trust

Once you have created good content and driven traffic to it. You should try to build trust among your customers by sending emails with customer feedback and success stories. You can try re-targetting them by boosting a social media post that has good comments and engagement from your followers or running a video ad on Youtube that has positive engagement. Be sure that these positive comments are your brand value, it will be your asset and increase the trust in your brand if people see a positive engagement on social media.

T = Transaction

And once you have built trust in your brand, try converting your leads into your customers using natural and positive methods. Create a good sales page describing the virtue of the product or sales video and let the sales happen smoothly.

Above are the foolproof marketing method that can help you in succeeding any business. Always be cautious while selecting a niche as this will be key to success. Make sure you share good content with your customers that will be increasing trust in your brand and once trust is established sales will happen effortlessly and smoothly.

Please let me know in the comment how do you feel about this guide on marketing. Also, let me know if you would like more content on marketing techniques. Any suggestion or feedback would be highly appreciated. Thanks for your time and reading this article.

This article is part of the Digital Deepak Internship Program. You can learn more at www.digitaldeepak.com