How Digital Asset Management Empowers the Total Digital Experience

Memorable Moments of Engagement

In today’s attention economy, rich media produces engaging experiences that deliver business value. Perhaps you are a manufacturer launching a new line of high-adventure clothing for families. Your various retail channels need brand-winning photos of active children and adults that they can display in their stores and online, to present your brand to their audiences. Suppose you are a restaurant franchisor intent on ensuring high-quality dining experiences. Essential for practical staff training are attention-grabbing video guides demonstrating the right ways to do things, complete with compelling illustrations of customer situations. You are competing for the attention of your customers, partners, and employees. Whether you are intent on reducing costs, building revenues, or mitigating risks, your digital assets deliver the memorable moments that power your business.

But in today’s all-digital environment, it is essential to coordinate your rich media value chain—how you engage your target audience with just the right digital assets to save them time and make a difference. To deliver engaging experiences, you must control all the branded photos, illustrations, videos, and other digitized media your organization produces.

Digital Assets and Business Transformation?

How should you manage your digital assets to unlock business value and substantially improve financial results? Rich media management begins with a system of record. Within your organization, a digital asset management (DAM) system serves as the single source of truth for all of your branded and approved assets—including photos, illustrations, videos, sound clips, and rich media in many other formats.

Moreover, a DAM system orchestrates seamless connections for producing branded experiences. It becomes a living repository for empowering digital initiatives across your organization. When attention spans are short, time matters.

It is essential to connect your internal business and creative teams with your external branding and digital agencies and ensure that employees and partners are able to securely access and share the digital assets they need to do their jobs. It is essential to seamlessly integrate your DAM system with other key applications within your enterprise to solve business problems.??

Managing Works-in-Progress Through a Shared Repository

In today’s digital environment, where time is of the essence and the media-empowered experience is what sells, global businesses must accelerate time-to-market while also reducing costs. Companies rely on distributed teams of creative professionals to effectively create, manage, produce, and publish thousands of high-value digital assets. Integral to their efforts, companies must ensure brand consistency across the multiple parts of their organizations.

Concerned about their bottom lines and time-to-market, savvy companies must accelerate their digital asset supply chains— synchronizing how internal teams coordinate with external digital agencies to produce assets, track their use, and retire them when done. Creative professionals are going to rely on a single source of truth, delivered through the capabilities of a shared asset repository that is an integral part of a DAM system.

This shared repository serves as a ‘system of record’ for works in progress. The repository is designed to manage digital assets and support distributed teamwork. It maintains overall security, ensuring that only individuals and groups with appropriate access rights can view, modify, create, and/or delete particular assets. The DAM system facilitates collaboration and provides the framework for structuring how work gets done. In particular, the DAM system manages the relevant metadata for categorizing assets into business-related topic areas.?

A System of Record for Branding and Production

With OpenText DAM solutions, creative professionals have the capabilities they need to produce branded media assets. Photo editors, videographers, producers, graphic designers, and others involved in media production can easily access, view, and download rich media files. Everything they need is accessible in a shared and secure repository, which becomes the system of record for managing works in progress across an extended enterprise.

Organizations can take control of their digital assets, increase productivity with self-service options, and promote brand consistency across their multiple creative and branding teams. They can manage rich media assets across departments within a company and also extend their reach to include the independent creative digital agencies that are part of their digital media supply chains.

OpenText DAM solutions protect high-value works in progress, such as branded photos and videos to be used in upcoming marketing campaigns. The shared repository secures individual assets as well as groups of assets (organized as folders); only certain people with predefined roles can edit the media assets while larger groups of people can access the items, view them in place, or even transfer them into other online environments. Access to high-value assets can be carefully monitored and all activities tracked OpenText DAM solutions optimize editing and viewing experiences for rich media tasks. Photo and video editors involved in the production of assets have the rights and permissions to download, modify, and upload the new versions. They can use their favorite desktop editing and video production environments—OpenText features tight integration with the most popular rich-media editing tools and production environments. It supports a wide range of administrative functions for managing rich media.

Producers, marketers, and other creative professionals seeking to use approved assets in derivative works have a production environment tailored to their tasks. They can easily search for and download assets—the shared repository manages the access rights and permissions to determine when these creative professionals can access which assets, and also tracks their usage. OpenText DAM solutions make it easy for editors and producers to tag rich media assets as they upload them to the repository, enabling other creative professionals to easily find them.