How different people see Digital marketing differently !
Ramesh Kumar
Here to expose fake influencers and educate vulnerable people. Some one called me Influslayer! Fighting plagiarism. Believer of 'Nothing is impossible'. What I express here is personal & nothing to do with my Company.
You take risk and spend Rs 150,000 on Digital marketing as one of the marketing tools along with other traditional marketing tools.
How different people see it :
Third party offering Digital marketing
- Spend : Rs 150,000
- Will try to reach : 10 million people. 5 % visit - 500,000. And 5% of this will actually go through offerings. And 10% these will buy your product !
- Initial Recommendation : Spend more to reach more
- Any guarantee : Sorry !
- Final Observation: Glad to see amazing returns !
Product Owner
? Spent : Rs150,000
? Returns : Many people are aware of my product . I am happy
? Final Observation : Glad that some people used my product !
Marketing Department
? Spent : Rs 150,000
? Return of Investment : Rs 20,00,000
? Final observation : Great ! We did amazing job. Lets do more of digital marketing
Finance
? Spent : Rs 150,000
? Returns: Waiting for project to be completed
? Final Observation : Try to reduce cash out flow. Can we pay them after we see the results of the campaign? Do you have proof that digital marketing actually reached target audience?
CEO
? Spent : Rs 150,000
? Returns : Don't bother
? Final observation : See if you can optimise digital marketing cost and get better results.
PS: I do not understand marketing and finance !!! You may comment :-)