How Different Colors Tell A Lot About Marketing Brands

Colors are an important aspect of communicating a brand with its target audience. The choice of colors directly or indirectly shapes a perception in the minds of viewers about the brand.

Different colors have different psychological effects on consumers. Red motivates, Blue stands for building trust and Orange stands for confidence. Below are some explanations about the effects of different colors on the marketing of brands.

Red

Red represents energy and fire. It also provides an image of inspiration and passion. Food-related brands prefer red because it is believed that seeing red color increases people’s appetite.

Coca-Cola is one brand that has been using the color red from decades and it is one of the most recongnised logos in the world. Red can also represent focus and something full of life. Use red in your brand if you want to convey a strong feeling or bond with customers.

Yellow

Yellow represents optimism and peace. It is a very cheerful color and is being used by famous brands such as Subway and Snapchat. It is powerful, positive, and wholesome. Use yellow in your branding if you want to convey a feeling of comfort and nostalgia.

Blue

Blue has always been seen as a trustworthy, loyal and dependable color. One of the most used colors in marketing these days, this color serves multiple purposes. Some famous companies that use blue in their logos are Facebook, Nivea, and American Express. Because of its secure feeling, blue has always been a favorite color in the financial sector.

Green

Green represents nature, growth, harmony, and freshness. Some famous brands that use green in their logo are Animal Planet, 7UP, and Starbucks. Use green if your brand is related to nature, adventure or fitness.

Black

Have you ever wondered why the logos of many luxury brands are black? Well, Black adds a sense of elegance and grace to the brand. The use of black in a logo symbolizes purity, strength, dominance, and elegance of their products. In simple words,?it is a mark of sophistication and style.

We hope this newsletter has given you an idea behind the psychology of using certain colors in branding.

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