How did you find your people?
The 2012 DC Tweed Ride, sponsored by Dandies & Quaintrelles, an example of people who find each other online. Photo by Ted Eytan.

How did you find your people?

The internet gives us access not only to information, but also to each other. That deceptively simple insight, gained from years of research, contains so much of the hope I have for the future of health and health care.

When we get sick or receive a new diagnosis, we often feel alone, but we shouldn’t. There are people who have been in the same situation and are eager to help if they only knew how to find us. I saw this over and over in my fieldwork in communities of people living with rare or life-changing diagnoses. They shared information, data, and tools with each other, building a knowledge base that empowered everyone who had access to it.

As my career expanded, I widened my lens and found the same pattern among people living with common health conditions – and even among entrepreneurs and government workers who were tackling business challenges, not personal health problems. The more you share your questions and prototypes, the faster you will solve and iterate toward health (or a great final product). And the sooner you can tap into a network of peers, the better off you will be.

I’m now collecting advice from people who have traveled this path, who have bushwhacked their way through the wilderness and found the peer advice they needed. How did they find their people?

Dr. Danny Sands famously gave E-patient Dave a prescription to join an online patient community when he was diagnosed with cancer, which provided the answers he needed when choosing treatments (and which his oncologist credits with saving his life). Emily Kramer-Golinkoff stumbled on a blog written by someone else living with cystic fibrosis and hungrily read every post, setting her on a new path toward more effective management of her disease thanks to her “entourage”of fellow patients. The Heywood brothers created their own network for people living with ALS, now a hub for discovery and research across multiple conditions. Others searched online for years, looking in vain for their allies, trying new combinations of words until Eureka! They found a community.

If you’ve ever found peers — online or offline, even just one person, even to answer one question – please share your story in the comments (either here or on my blog). If you have searched, but never found anyone, I want to hear about that, too. Thank you!

Kimberly M. Herrington

Senior Analyst | Data Journalist | Network Weaver | Creator of #BuffaloBusinessIntelligence | DS4A Fellowship Mentor

7 年

Oddly enough Susannah Fox, you had a small role aiding me to find my "People". I was a follower of your research during my graduate work, and I used your Pew study as a cornerstone of my thesis. While I was writing my thesis on using organic web content to drive new patients to a medical practice, I was also creating and writing web content for providers. Unbeknownst to me, while I was writing research, another individual was starting a business that centered on web development for physicians. He kept finding my physicians I did SEO for, which led him to my completed thesis work, which led him to me. Strangely enough we both lived right here in Buffalo, NY! We've worked together on some projects and it still blows my mind the serendipitous circumstances by which we met. The web is truly a unique and special tool that connects us in the most fantastical ways.

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Christine Armstrong

Director of Patient Advocacy, Oncology Portfolio

7 年

This was the premise of my co-founders and I to start Hygge Health hyggehealth.com . Kinship and connection with those who not only care about similar aspects of healthcare but also share similar traits in networking, ideation, and change-agency. We identify online but connect offline as that's what we believe energizes us and builds strong relationships.

Nedra Kline Weinreich

Behavioral strategist | Social marketer | Designing change for good

7 年

To me, this is the biggest benefit of social media - finding your tribe. It may start by stumbling across one person who posts something that resonates with you or sparks your curiosity. By following that person, then watching who they interact with and follow online, the web of relationships gets bigger and bigger. I haven't seen this kind of community-building happen so much in recent years as the way I (and many others) use tools like Twitter and blogs evolves. But the potential is still there.

Alexander Low

Activating growth in Law firms & Professional Services | LinkedIn & Sales Navigator Enablement | CRM Technologies & Key Client Strategy | Host of “The Death of Salesman Podcast

7 年

Sebastian Haire & Roger Gorman I am sure you were debating this very subject ?

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