How Did We Popularize the Puzzle Game?

The concept of a "hyper-casual game" appeared back in 2013. Later, in 2017, after the article "The Rise of Hyper-Casual Games," developers began to engage in creating this type of mobile entertainment actively. Puzzle games are characterized by their simple design and fast construction process. That's why they take an average of 10 out of 15 places in the top download lists.

Who Is Our Customer?

We received an order to promote a mobile game. The client was its developer and the startup's founder. The application we worked with has simple and intuitive gameplay. Its design is attractive enough for both adults and children. The gameplay involves tapping a screen with your finger, but you can't call it boring. With each level, the task gets harder, which only stirs up a player's interest.?

Hyper-casual puzzle game was developed for Android and iOS. At the time we were contacted, the game had 1,000 levels. But the founder admitted that they will consider adding more levels if it becomes popular.?

What Were Our Goals?

Cooperation with the developer began with a discussion of key points. The main goal was to popularize the game on the new platform. Then, following the standard practice, we made a list of tasks:

• choose effective tools for advertising;
• reduce the cost of installing the app;
• scale the product through marketing;
• increase the number of app installs;

Once we had access to the game, our experts were happy to play a few levels. As it turned out, our CEO was very familiar with this type of app. This pleasantly surprised the customer and made them want to work with our company even more.?

How Did We Work on Promotion??

We went to work after studying the possibilities of a Hyper-casual puzzle game. To fulfill all the customer's wishes, we started with theoretical preparation. It also gave us the basis for practical implementation.

Since the app worked on Android and iOS platforms, it had already been uploaded to Google Play and App Store. Coming out of that, our team focused on one promotional tool, Facebook.?

What we did next:

• tested about 100 creatives with game gameplay;
• picked out the 10 most productive ones;
• used automated advertising for the app;
• tracked and recorded the results.

We achieved quick results by using only the top 10 most productive creatives.? Our experts saw an increase in new users' interest in the game in a couple of weeks.

What Results Were Achieved?

As a result of the work on promoting the mobile game, we have achieved all of our goals. Namely:

• reduced the cost of installation by 37% due to the performance of creatives;
• increased the average number of downloads up to 28,500 times a day;
• attracted 856,627 new users to the game.

Such traffic growth positively affected the popularity of the Hyper-casual puzzle game. The project's founder was very happy with the results. They shared with us their plans for further improvement and refinement of the app. And also promised, in case of success, to arrange early access to the game for the whole team.

Results of Our Work

The client thanked us very warmly for our work on the project. And we were really glad to have managed to work with such an interesting casual game. In the near future, the client plans to continue working with us.

Do you plan to scale up your project? If yes, Advboost specialists will be glad to help you!