How did Tupac change the music industry (and how to make your art visible)

While traveling yesterday I've been listening to 2PACs music. I always loved his music and his deep lyrics, revealing the true stories from the time he was living, the ones that no one else was telling. While listening, I realized something - he was actually doing the marketing for the music industry which artists are implementing right now, and he did it even without the Internet!

What am I talking about here? Let me explain. If you don't know the facts about him, we have to go through that first. He sold over 75 million records worldwide, making him one of the best-selling music artists of all time! Shakur is consistently ranked as one of the greatest and most influential rappers of all time and he has been listed and ranked as one of the greatest artists of any genre by many publications, including Rolling Stone, which ranked him 86th on its list of The 100 Greatest Artists of All Time. On April 7, 2017, Shakur was inducted into the Rock and Roll Hall of Fame. Shakur began his career as a roadie, backup dancer, and MC for the alternative hip hop group Digital Underground, eventually branching off as a solo artist. Most of the themes in Shakur's songs revolved around the violence and hardship in inner cities, racism, and other social problems. Both of his parents and several other people in his family were members of the Black Panther Party, whose ideals were reflected in his songs. During the latter part of his career, Shakur was a vocal participant during the East Coast–West Coast hip hop rivalry, becoming involved in conflicts with other rappers, producers, and record-label staff members, most notably The Notorious B.I.G. and the label Bad Boy Records. Apart from his career in music, Shakur was also an actor, starring in six films and one TV show in the 1990s, including Poetic Justice (1993), Gang Related (1997) and Gridlock'd (1997).

On September 7, 1996, Shakur was shot four times in a drive-by shooting at the intersection of Flamingo Road and Koval Lane in Las Vegas, Nevada. He was taken to the University Medical Center of Southern Nevada, where he died from his injuries six days later.

He released 5 albums while he was alive and 5 more posthumous, with more than 10 collaboration albums and compilations. The important thing here is that he was killed when he was only 25 years old! He accomplished all of this by his 25th! Hats down!

Let's get back to my thinking. Today, if somebody from the music industry asked me how to promote his art, his music, and how to do marketing for himself, I'd told him that producing new, quality content on a daily level is the most important thing. Music companies aren't that important today when you can record, produce and release songs on your own. You can come up with a song per day, or with few songs per week! And why is that important when not all of them can be that good? It's important because you actually don't know which one is going to be a hit! You just don't! You can guess, but you can never know! And with producing more songs, you give yourself the bigger chance to be heard and to have a hit, you give your audience a bigger choice.

Even Gary Vaynerchuk spoke about it, watch his Social Media Marketing Strategies for Musicians. If you need to get a wider picture on how to use Social Media, check this article that I wrote about 45 Social Media Tactics For Small Businesses.

So, Tupac was a revolutionary, not only from the aspect of his music but also from the side of creating content. If you have an opinion about it, please write me, let's discuss.

When it comes to creating a marketing strategy for your business, this may help you: How to Develop a Marketing Strategy for your Business in 2017?

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