How Did Threads Achieve More Than 100 Million Users in Few Days? What Lessons Entrepreneurs Can Learn?

Just within few days Meta the owner of Facebook, Instagram, whatsapp achieved around 100 million user for its Twitter clone Threads, how did that happen?

Here are the most important ways:

- Timing as they say is everything: It was launched when Twitter had problems such as restricting the amount of tweet the unpaid user can view. This made millions of Twitter users were angry so many of them jumped in to join Threads.

- Features: While Twitter tweet characters limit for unpaid account is 280 Threads offers 500, this is an important feature and one of the downsize of Twitter. Many people can not express many things just with 280 characters.

So many jumped to Threads. Even though Threads lags some of Twitter features such as direct messages, hashtags, full web version support and others. But these features can be easily added my Meta in the future.

-Mega PR: That is the most important reason: When Threads was launched almost every media out let in the world from small to mainstream published a story about it. Creating buzz for Threads to 100s of millions of people.

- Viral invite on the app: Threads allows you to sync your threads friends with your address book.

- Threads used Instagram current 2 billion users, where you can join Threads with your Instagram account and follow your Instagram friends on Threads. This is an important feature because with this feature you will get feed from your friends making threads usable and achieve instantly the Aha moment.

- Threads become a trending topic on Twitter in almost all countries around the world, reaching more audience.

- Threads also got buzz on facebook and other apps owned by Meta.

What entrepreneurs can learn from this:

1- Offer superior value compared to your competitors. The best winning strategy is offer more for less or more for the same.

2- Choose the right timing for your launch, such a solution for a trending problem or relevant to a certain trending news.

3- Invest in PR heavily: Do not just rely on PR with tech media only, go after the mainstream also. Facebook is a household name, so most journalists and blogger will report about them. If you are a new startup, it is rare for you to get PR from mainstream media such as New York Times, but you can, to do so you need to establish relationships with journalist and then pitch the problem and the solution your company offers, if it is launched at the right time such as problems with current well known competitors, or a certain trending event you have a chance to be featured.

Remember you need to serve the journalist goal not your goal, you need to have empathy with what the journalist want and hence his readers. So they report about your company.

You can hire a PR company to do that for you. But it is better if you hire a well connected PR and communication VP.

4- Offer viral invite in your app if it is applicable. This is one of the most important strategies for startups to grow without spending too much money, by making it easy for your users to find and invite their friends in order to grow the user base and the achieve Aha moment. Facebook initially grow out from making it easy for users to import their email address-book and invite their contacts.

5- Try to create buzz about your company in social media platforms and try to make hashtags related to your company or solution trending, you can do so by investing in social media influencers, small, big, mega and celebrities.

That being said, for entrepreneurs of the not well known brands should try to execute a marketing plan that is unique to them. Do testing and then double down on what worked best.

Virility is key to the success of startups, so entrepreneurs should invest heavily on them.

We wont forget that everything is on the hands of Allah the exalted even if you did the best plans, success and income and everything is on the hands of Allah the exalted alone not because of your plans or being smart. Allah the exalted make a disbeliever a billionaire but that does not mean he likes him. And he the exalted might make the believer poor and that does not mean he dislike the poor Muslim.

However, that does not mean we should try to bring the best plan no we should but we as Muslims should rely on Allah the exalted not the plans.

That being said what do you think? How did Threads become popular achieving 100 million users in few days, of course After Allah the exalted well, please comment your take?

#threads #twitter #socialmedia #startups #entrepreneurship #google+

#marketing #techmeme