How Did #StartUp Apple Get its First Customer?

Strategy: Presenting their first product at local events

As Apple just started out, Steve Jobs and Steve Wozniak had to look for early customers and ended up presenting their printed circuit board (which would later be named the Apple I) at the Homebrew Computer Club. They bumped into Paul Teller, who owned the chain Byte Shop, and was interested in buying 50 machines running on the circuit board for $500 each (a total of $110,000 in today’s currency for all 50 machines). As both Steves had little money to buy these parts themselves, Jobs contacted a large electronic manufacturer and asked for a NET30 (pay 30 days after delivery) payment contract to get the required resources. They assembled the 50 circuit boards within 30 days, received payment from Paul Teller and managed to pay their agreement with the manufacturer.