How did Rachel Khoo out-think every restaurant in Paris?

Restaurants and Paris.

They go together like Mac&Cheese, or 8 beers & midnight kebabs.

We all know Paris has a gazillion restaurants; some are old, lots are part of the ‘establishment’, loads are famous and 129 of them have a Michelin star.

So if you want to start a restaurant, how do you compete?

To the outsider, it looks like every taste and price-point has been catered for.

That was the challenge facing Rachel Khoo in 2010. After graduating from Le Cordon Bleu she wanted to start her own restaurant.

But she had no money, no network, no fame and was living in a tiny apartment in Belleville in central Paris.

But these restrictions forced her to do what every other restaurant couldn’t, wouldn’t or daren’t.

Out-thinking the competition.

She turned her apartment into the city’s smallest restaurant. Serving just 2 guests at a time. Formidable!

It was a huge success, and soon became the hottest spot in Paris. People were fighting to get on the waiting list.

Within 2 years Rachel had signed books deals and had her own cooking show on the BBC. Did I mention she’s a Brit, which makes it an even better story ??

There’s now been 6 more TV shows and many more books. All because, as an Underdog she used her apparent weakness to out-think the competition. Magnifique ????/????.

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