How did my client get featured on a magazine cover – and started negotiations about her own book and tv show with a publisher and production company?

In this Case Study, I will share how my client got featured on the cover of Fit Magazine - and started negotiations about her own book and TV show with a publisher and production company. ??

?? Starting Point:

When we started working together, her business was growing well and her coaching program was bringing great results to her clients.?

She wanted to become more visible, utilize PR, and get featured in the media – so she could attract even more premium clients and strengthen her brand. Her long-term goal was also to start doing more keynote speaking and also have her own TV show and become a presenter in that project.??

?? Our main focus points with our time together were:

• Clarify her brand and messaging
• Build personalized PR Strategy
• Get featured in the media and build connections with journalists (and learn this process for the future also)
• Clarify her TV show idea, so she could start the negotiations with the production company.

Step 1: Preliminary Survey

We started our work with a preliminary survey to set clear intentions and goals + burst new story ideas for the media. This is something we do with all of our clients to make sure we are on the same page about everything.?

Step 2: PR workshop?

We had a 1:1 PR workshop, where we clarified her brand, elevator pitch, and story + brainstormed the right media outlets and noteworthy story ideas for the media. We also invented an idea about her own book and clarified her TV show idea.??

Step 3: Creating the PR Strategy

Based on the workshop, we crafted a personalized PR Strategy and a clear roadmap for our time together, so she knew exactly what needs to get done next.?

Step 4: Crafting media bio + media pitch?

Next, we created a media bio for her (to make sure that there is a clear summary about her and her business on her websites so that journalists can look at and understand quickly what she and her business are about.?

After that we created the media pitches based on our model, so she could start connecting with the media and get featured now and in the future also.?

Step 5:? Creating the pitch about the book to the book publishers

After that, we created a preliminary table of contents and synopsis for the book idea and pitched that to the publishers.?

Step 6: Clarified the TV Show Idea

Together we clarified her TV show idea and turned the idea into a pitch that she could send to the production companies to start the negotiations about the TV show.?

The results:?

?? She clarified her brand, story, and messaging

?? She connected with the media and booked 2 interviews with the journalists (with another journalist she had a connection already) + she has the process to do this in the future also without paying thousands or even 5 figures for press releases or for agencies

?? She started negotiations with a publisher about her own book + with a production company about her own TV show

Client’s thoughts:?

"The program helped me clarify my own brand and message and helped me realize what things about my brand and company I should highlight. This also helped me clarify my profile as a speaker.

I also got help with media pitches, refining my TV show idea, and pitching my book idea, which saved me probably half a year of time!

Now I have started discussions with a publisher who is interested in my first book, as well as with a production company about my own TV show.

Earlier in 2018 when I pitched my idea to production companies it didn't go anywhere because the concept wasn't as clear as it is now. In addition, I have started to create media relations and more journalists are interested in my story.

I really liked that the coaching pushed me to move these things forward.

I recommend Taru's coaching to all entrepreneurs and companies who already have a clear concept, vision, and message and who want to increase their recognition and strengthen their brand!"

If you are an ambitious business coach or B2B expert who is looking to skyrocket their recognition using the power of PR, media & messaging, so you can attract more premium clients to you faster and easier, comment GAME PLAN below and I will send you a link to schedule a 15-minute call where we will identify some blinds points and give you some action steps to get started!?

Click here & book a free 15-minute game plan call now.

• During this call, we will run a quick diagnostic to see how you can best integrate our process into your business to help you elevate your business and skyrocket your recognition with PR.
• We'll identify blind spots and help you shed light on the solutions so you can get to your goals
• And if we feel you’re a good fit to become our next success story, then we’ll share with you what it looks like to work with us directly and get our help building a custom plan to grow your biz.

#PR #GetFeatured #Media #Branding