How did Kirloskar Institute of Management increase their applications by 2X?
While obtaining a substantial number of leads for your institute is advantageous, lead generation by itself fails to ensure success.
Your institute's admissions growth is directly tied to your counselor’s proficiency in converting the appropriate leads.
Lead engagement and a strong marketing strategy ensure more admissions. But these activities only make sense when you have an effective lead allocation process.
Lead allocation is a secret key missed by many educational institutes. With this key, they can unlock the door of increased conversion ratios.
If we go for the technical definition, it is the process of routing the leads to the appropriate counselor based on geographical location, availability of the counselors, student interest in the course, counselor expertise etc.
When managing a large team, with a large number of leads to deal with, on-time lead allocation plays a crucial role. Without an effective system in place for lead allocation, there are huge chances of lead loss which often results in poor conversion rates.
For instance, if a lead is interested in a BTech program, and it is assigned to a counselor who has expertise in MBA programs, due to a lack of information and guidance in the student’s preferred field, the lead might end up losing interest, which will further increase the chances of lead loss.
When lead allocation is done effectively, you are reducing the chances of missed opportunities.
So how did Kirloskar overcome this challenge?
A bit about Kirloskar and their challenges
Kirloskar Institute of Management (KIM) is one of the leading institutes in Maharashtra. A pioneer for 134 years in industries like engineering and energy solutions. Their institute reflects leadership through dedication, excellence, and reliability.
Kirloskar Institute of Management was struggling to manage and track its leads, which often led to lead clashes.
This problem increased as various publishers sent the same leads to the institute. Different teams of counselors often pursued the same leads independently. Tracking the status of leads became challenging as they were using spreadsheets, making it hard to know which leads had already been contacted.
This caused duplication because various publishers sent the same leads. There were missed follow-ups and insufficient data, which can provide insights regarding the leads.
What Kirloskar did do differently?
Kirloskar Institute of Management started using ExtraaEdge CRM. With the help of the system, they were able to manage their leads efficiently, allocate the leads based on the counselor's expertise, and increase productivity counselor productivity by reducing unnecessary operational actions.
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The CRM didn't just empower the counselors, but also the admission heads.
The Admissions Heads using the admin view could analyse the attribution of leads from different publishers and track their performance.
Not only this, they could measure Counselors’ performance with deeper insights and analytics provided by the reporting dashboard.
“ There has been an overall growth in lead conversions. With the help of ExtraaEdge, we were able to reduce lead duplicacy.”
- Anil Kumart T S Head- Admissions & Marketing, Kirloskar Institute of Management.
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Why ExtraaEdge?
Quality = ExtraaEdge
Designed to fit your specific need, ExtraaEdge is helping 350+ institutes like Kirloskar Institute of Management, Vishwakarma University, Asian Institute of Design, UniHawk etc, in solving these challenges. What makes us unique is our easy-to-use platform, excellent customer success team, and standout features such as two-way WhatsApp communication and other built-in tools.
One-stop solution, for streamlining your admission journey. If you wish to learn more click here.