How did I hit 6 figures in just 8 months in my business utilizing PR, messaging & visibility?
Taru Tammikallio
Founder & CEO @ Influential Entrepreneur | Get your brand consistently featured in the media to boost visibility and accelerate sales growth | PR | Media Coverage | Communications Strategy | Marketing
A few years ago with my previous business, I had signed clients and got great results with them, but I quickly learned a hard lesson.?
?? If I don’t stand out, and grow my recognition and brand, it’s going to be difficult to keep growing in an effortless and hustle-free way.
So I knew that I needed to find a way to stand out from others and position myself as the leader so I could charge premium prices.
I was utilizing social media, but to be honest, I also wanted to find another way to grow my brand, authority, and visibility.?
At that time, I worked as a freelance journalist in my business and I noticed that many of those entrepreneurs and business owners I had interviewed, told me afterward that they got new followers (one of them got even thousands from just one interview), dream clients reaching out wanting to work with them, paid speaking gigs and more interview requests from other journalists.
It seemed that PR started this positive cycle for them!
From Obscurity to success: The role of PR in driving growth
I took all my skills and expertise from being a freelance journalist and my years of experience in branding, messaging + marketing, and started utilizing PR and brand building in my own business.
And I got featured multiple times. And, building my brand and getting visible helped me...
- Get my first book published
- Get invites to be a speaker
- Get new higher paying clients
- Get more interview requests from the media and other journalists
And I grew my business to 6-figures during the first year.
The importance of strategic positioning and visibility for attracting dream clients and achieving business success
领英推è
Lesson learned:?
?? You can attract your dream clients and be fucking amazing at what you do, but unless you know how to position yourself as the top option for your people, be seen as the recognized leader in your field.
?? Increase visibility in front of the right people, you will face the ceiling with your income, brand, and impact.
If you are an ambitious business coach or B2B expert who is looking to skyrocket their recognition using the power of PR, media & messaging, so you can attract more premium clients to you faster and easier, comment GAME PLAN below and I will send you a link to schedule a 15-minute call where we will identify some blinds points and give you some action steps to get started!?
- During this call, we will run a quick diagnostic to see how you can best integrate our process into your business to help you elevate your business and skyrocket your recognition with PR.
- We'll identify blind spots and help you shed light on the solutions so you can get to your goals
- And if we feel you’re a good fit to become our next success story, then we’ll share with you what it looks like to work with us directly and get our help building a custom plan to grow your biz.
See you on the call!
Taru