How did I help my client in generating $653 in 3 days using simple two emails with 2k subscribers using free software, all organic???

After posting two case studies on my Facebook wall and on some other groups, I got these questions repeatedly!

Let me elaborate what I DID STEP BY STEP PROCESS:

My client has a hair extension business and she never ever made a single penny out of it through emails. Why? It's because they were missing one of the major points!

What's that?

UNDERSTANDING THEIR SUBSCRIBERS!

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They were sending emails without understanding the actual emotions of their subscribers, just being salesy. What we can do instead is, take a week or two and get to know what they actually want. Be a person in the emails rather than being a salesperson.

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This is exactly what I did in the first place.

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FIRST EMAIL:

I sent one email a week with the subject line "take your time, pamper yourself ??"

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The subject line itself shows care, concern and more of human touch!

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Then, in the email body, I wrote about the self-care tips for the COVID-19 in a fun and friendly way, (Copy-writing skills tho??)

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From the report of this sent email, I get to understand the open rates, link clicks, and all the things that are triggering them to open our email.

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SECOND EMAIL:

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Again without being salesy, I wrote an email with the subject line "time to be on the positive side of the fence! ??"

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In the email body, I wrote how they can rediscover their passion in this tough time. I wrote this email in a story form explaining how my client is running a successful business rediscovering her passion.

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And Guess what it results in $597 sales the very next day. ??

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THIRD EMAIL:

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After two days, we wrote a small, plain, store announcement email and it then results in $56, no hook, no copy-writing, nothing.

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And this is how we started generating revenue out of emails.

Hope it helped you a bit