How did Female Invest raise $1M in just 4 minutes using crowdfunding

Yesterday, we marked a special day in crowdfunding history when the trio of three Danish founders, Emma Due Bitz Camilla Clo?tta Falkenberg , and Anna-Sophie Hartvigsen from Female Invest raised the fastest $1M USD allocation fill in history, and at the same time, with the most amount of female investors ever seen in a crowdfunding campaign.

The journey of this female lead founder team, which began in 2018, is a testament to their resilience and dedication, making it a truly remarkable story to witness ???

When people ask how this was possible, the answer is simple:

...it's a business driven by a community united by a clear purpose-the mission to close the financial gender gap.

From their manifesto, you will read, "We're the universe for the ones who deserve to be heard. Female Invest. Join the movement."

And so far, more than 50,000 paying subscribers ?? to their learning platform have not just resonated with this mission, but have actively participated in it, empowering themselves and others along the way.

The big WHY

Female Invest, despite successfully raising funds from Y-Combinator and traditional business angels SF based VCs, has strategically chosen to explore crowdfunding. This decision, far from being a lack of investor interest, is a confident move to make wealth creation more accessible to a wider audience.

The answer lies in the fact that most wealth is built from rich funds, and most of these are often inaccessible for regular people to access when not part of a family fund or professional investor means (Usually +$100K) and with the right network and connections.

And this gap is incredibly very much evident when looking at the gender gap inside the VCs themselves, with 85% being men. And the investors behind these funds are believed to follow the same statistics as the VC partners.

So the fact that Female investors are putting their money where their money is couldn't be truer in this case.

The round was exclusively for their community in a closed private round held on the leading European Crowdfunding platform Seedrs. The campaign was structured in a way where you could sign up to become a member and then access the prioritised list of investors to be standby to invest as soon as the opportunity was ready.

The key to a successful crowdfunding campaign, as Female Invest has proven, is indeed a clear purpose and a well-thought-out plan for raising money. This clarity not only informs your potential investors but also prepares your team for the journey ahead.

The next step to validate if you have a community ready to help you raise money to reach your goals is using a pre-registration campaign as a way to validate your community readiness and predict your probability of raising money.

A pre-registration campaign validates whether you can raise money using crowdfunding. You can make your own list using a Google Form or Typeform and link to it on your website. Alternatively, you can use the forms accessible on the equity crowdfunding campaign sites and take advantage of the big data play that this platform has built up over time.

Female Invest's pre-registration campaign was a resounding success. In less than 6 hours from announcing the opportunity, they garnered over 5000 pre-registration sign-ups on May 14th, 2024, setting another crowdfunding record. What's more, 87% of these pledges came from their community of female investors, further highlighting the power of community support in their crowdfunding strategy.

Numbers like this is almost taken out of a good fairytale and almost to good to be true. You don't need numbers like this to succeed. A good campaign manager in any crowdfunding campaign will be able to predict your success chances after running a pre-registration campaign.

I've made a guide for startups considering to enroll in crowdfunding and YES ITS FREE. The guide is made so recieve it in portions over email and consist of insights into leveraging crowdfunding effectively, real-life success stories that inspire and guide and finally tips on engaging potential investors and maintaining momentum

Access the FREE EMAIL COURSE HERE

And make sure to follow the great journey of the Female Investors on their LinkedIn page or Instagram: